Digital marketing for doctors: patients who turn up.

Yes. Calls ring your front desk, and WhatsApp sends timings, the fee and open slots automatically, so the desk talks to patients who already know the basics. The one new habit: marking each patient as came or didn’t, with where they heard of you. That takes seconds per patient and is what makes the Monday report accurate.

They do different jobs. Google Ads catches patients already searching “root canal near me” or “skin clinic in Adyar”. Facebook and Instagram ads reach families nearby before they search, which suits physio, skin and child care. Your Google Maps profile catches the “near me” choice. Run them together and judge all three on the new patients each one brings, not clicks.

Calls and WhatsApp enquiries usually start in the first week a campaign is live, and a Maps profile takes longer to climb the local list. A reliable cost per new patient needs a few weeks of visits marked by your front desk. We don’t promise a date; we report bookings, patients who turned up and cost per new patient every Monday.

Not first. Practo brings patients who search there, so measure it like any other source: what you paid, divided by the new patients it brought, from your register. Meanwhile build what you own: a complete Google Maps profile, your own number on every ad, and treatment pages. Then compare Practo with Google and Meta on the Monday report.

Not to promote the practice. The NMC guidelines bar bought, fake or manipulated reviews, and say a doctor shall not request patient reviews for professional promotion on social media. So we run no review campaigns. We keep your Maps profile complete and factual, and reply to each review politely, a bad one included, without confirming the person was your patient.

Two parts, on separate lines. Your ad budget goes from your own accounts straight to Google and Meta. Our management fee is fixed and depends on the number of branches and specialties, how many treatment pages, ads and posts you need, and whether WhatsApp booking and tracking must be built. It is never tied to patients: the NMC guidelines bar that.

In three ways. Most dental treatments are planned and multi-visit, so pages explain the steps, visits and fee for implants, aligners and root canals. Chair time is the cost, so reminders and confirmations matter more. And smile photos are the obvious ad, but NMC rules bar before-and-after material, so we use clear explanations, the clinic and the team’s qualifications instead.

It can be. The NMC guidelines of 6 October 2026 list online healthcare platforms as a medium of advertisement (para 3.5) and bar platforms from paid ranking of doctors (para 9.4). Earlier, in 2016, the Tamil Nadu Medical Council sent notices to 25 doctors picked from Practo’s top results. Keep every profile to facts: qualifications, registration, timings, fees.

A clinic can; a doctor marketing themselves can’t. The NMC guidelines bar a doctor from engaging a third party to market their own services (para 8.1(ii)), while a clinic may publish factual information (para 9.1). So we work for the clinic, in its name: its doctors, timings, fees and facilities, never one doctor’s promotion, and never paid per patient.

No. The NMC guidelines bar patient testimonials, success stories and before-and-after material used to promote, and the doctor stays answerable for what an agency posts. What we make instead: explanations of a treatment and its steps, the clinic and its equipment, the doctors’ qualifications and timings, and public-health information, each approved by you before it runs.

Not yet: we have no clinic or hospital case study, and we won’t imply one. Our closest work is Anton Dharmaseelan’s mortgage business in Canada, an appointment-based practice where we built the website, lead generation and WhatsApp follow-up. What we offer instead: on the call, we check your current ads, Practo profile and Google Maps listing against the NMC rules, line by line.