IVF marketing that turns enquiries into cycles.

Usually the follow-up, not the ads. An enquiry that waits until the evening for a call may have called two other centres by then. Fix reply speed first: a discreet WhatsApp reply in minutes, a counsellor call the same day, a reminder and location pin before the consultation. Then buy more enquiries, and track each one to see where couples stop.

Partly. In a CarePay survey reported by Outlook Money, 57.3% of couples did not go ahead after the first consultation, most naming cost, and an ICMR-NIRRCH study of 148 couples found 58% borrowed for treatment. Marketing can’t change your charges, but it can put package and EMI options in writing before and after the visit, so the family decides on facts.

Yes. WhatsApp sends timings, the location and the package sheet automatically; your counsellor makes the call, follows up after the consultation and talks through EMI options. We set up the stages in your records and a daily call list, warmest enquiries first, and every Monday we show where each enquiry stopped, so the team knows which follow-ups to fix.

Enquiries usually start in the first week a campaign is live, and consultations follow when the reply is fast. Cycles run on the couple’s own clock: tests, the family discussion, money and the woman’s own cycle all set the date. We don’t promise a number or a date; we report enquiries, consultations and cycles started every Monday.

No. The NMC guidelines of 6 October 2026 bar advertising success rates or the number of patients treated (para 8.1 iii), and claims like “best” or “No.1” unless independently verifiable. ASCI upheld complaints against IVF ads claiming to be “most successful” years before. Your ads can state doctors, qualifications, facilities, treatments and charges, factually.

Not as a draw. The NMC guidelines bar discounts, limited-period offers, free procedures and similar inducements that encourage unnecessary consultations or amount to soliciting patients (para 8.1 x), and centres can’t use inducements either (8.3 ii). Charges and packages may be stated, if factual. So we advertise doctors, treatments and plain charges, and your lawyer reads any camp plan first.

Not per patient. The NMC guidelines bar any lead-generation fee or commission connected with procuring patients (para 8.1 vii) and say agency fees must not be linked to individual patients (8.1 viii). Hospitals also answer to their state’s Clinical Establishments Act, so have your lawyer read any contract. We charge a management fee and report cycles; we are never paid per patient.

By design. Our forms ask a name, a number and a time to call, never the diagnosis. WhatsApp replies open with a neutral line, so a lock-screen preview never names the treatment. No patient list goes to Google or Meta; Google bars that for infertility treatment anyway (Google Ads policy). And personal data is handled under the DPDP Act, as the NMC guidelines require.

Carefully, because the rules change at the border. Google doesn’t allow fertility ads at all in the UAE, Saudi Arabia, Qatar, Kuwait and other listed countries (Google Ads policy), so Google can’t reach couples there. In every market we check each platform’s health rules before any spend. Our team works from Chennai, in Indian and Gulf hours.

Two parts, on separate lines. Your media budget goes from your own ad accounts straight to Google and Meta; our management fee depends on the number of centres, the treatments you promote, creative volume, and whether the WhatsApp replies, tracking and records need building. It is never a fee per patient, which NMC rules bar. A call with your numbers prices it.

Yes, locally. ICRA calls IVF in India “highly fragmented and intensely competitive”, and the largest chain, Indira IVF, did 42,622 cycles in FY2025, almost flat on 42,484 the year before (ICRA, October 2025). Chains win on reach. A single centre wins on searches near it, a doctor couples can reach, a faster reply and plain charges.

Not yet: no IVF or fertility centre is among our case studies, and we won’t imply one. What we bring is the system on this page: ads within NMC rules, follow-up your counsellor can run, records that follow each enquiry to a cycle, and a weekly cost-per-cycle report. The first two weeks audit your enquiries and ad copy, before any ad spend.

We do: search ads, Reels, YouTube explainers and treatment pages, each naming the doctor with qualifications and registration number. Your medical director approves every one before it runs, because the NMC guidelines keep the centre answerable for its agency’s content (para 4.4). We never use AI-generated patients, faces or testimonials, which the guidelines bar.