Mortgage broker marketing for deals that fund.

Yes. The reply, the three questions, the call slot and the document checklist go out automatically by text (or WhatsApp, if the borrower prefers), only to leads who gave consent on the form; you or your assistant take the call and the application. We set up the CRM stages and reminders so you call the borrowers most likely to fund first, and flag files that stall.

They do different jobs. Google Ads catches people already searching “mortgage broker Brampton” or “renewal rates”: higher intent, smaller volume. Facebook and Instagram ads reach homeowners and buyers before they search, which matters at renewal time. Both run under finance-ad rules that block age and postal-code targeting. Run them together and compare them on the deals that fund.

Leads usually start in the first week a campaign is live, and calls and applications follow within days when the reply is fast. Funded deals run on the lender’s clock: a purchase funds at closing, which can be weeks or months away. We don’t promise a date; every Monday we report leads reached, applications and deals funded.

On Meta, mortgage ads run in a special ad category in both countries: no lookalike audiences, no gender choice, ages fixed at 18 to 65+, at least a 25 km radius and no postal codes (Meta for Developers). Google bars age, gender, parental, marital and ZIP targeting on consumer-finance ads, and adds financial-services verification in early 2027.

Your brokerage’s authorized name and licence number, clearly and prominently, on every ad, your website and your emails (O. Reg. 188/08; FSRA). Agents show the brokerage’s licence number; their own is optional. In January 2025 FSRA proposed that team-name ads carry them too. Other provinces have their own regulator, such as BCFSA.

Yes, though our mortgage case so far is Canadian. In the US, an ad that states a payment, down payment, number of payments or finance charge must also give the repayment terms and the APR (Regulation Z, 12 CFR 1026.24), and misleading mortgage ads are barred (Regulation N). We write ads without those terms unless your compliance team signs off the full disclosure.

From your own ads and your past clients. Google Ads on searches like “FHA loan” or “VA loan” in your city reach first-time buyers; Facebook and Instagram reach homeowners when rates drop and a refi makes sense; past clients get a refi text, with their consent. Every ad carries your NMLS ID, and we report cost per funded loan from Encompass, Jungo or your CRM.

Yes. Anton Dharmaseelan’s mortgage business in the Greater Toronto Area is a client: we rebuilt his site, ran his lead campaigns, set up an instant WhatsApp reply to every enquiry and did his local SEO. In his words, he started “receiving better enquiries and converting more prospects into sales”, with a 4.6-star Google rating. We have no US loan-officer case yet.

Two parts, on separate lines. Your ad budget goes from your own Google and Meta accounts straight to the platforms; our management fee depends on how many cities and borrower types you target, how many ads and videos you need, and whether the CRM, text replies and tracking need building. We price it on a free call, once we’ve seen your current leads.

Keep the realtors: they send borrowers who are ready to buy. But referrals rise and fall with the realtor’s own business, and a slow spring for them is a slow spring for you. Your own ads and Google Business Profile add a source you control. That steady third source, next to referrals and renewals, is what a mortgage marketing agency should build.

Start with your own book: many past clients renew straight with their bank because its letter arrives first. Their renewal dates go into your CRM, with a text or email, sent with consent, months before the term ends. Renewal ads reach homeowners you haven’t met. The Bank of Canada expects five-year fixed borrowers renewing in 2026 to pay about 20% more; 2022’s terms follow in 2027.

Because the work is a system, not a desk in your office: ads, pages, replies and the CRM. Our team is in Chennai and works North American hours for calls and reviews; text replies to opted-in leads run automatically day or night, and you take every borrower call yourself. Anton Dharmaseelan, a broker in the Greater Toronto Area, works with us this way.