Make search bring your store orders.

Collections first. They match broad shopping searches like “linen shirts for men”, which carry the most volume and the most revenue. Then we work through products for specific models and brands. Before either, we fix crawl and duplicate-URL problems, because ranking improvements on pages Google splits across many addresses are wasted.

For products you want to rank, yes. Manufacturer copy appears on every reseller’s site, so Google has no reason to prefer yours. Write unique titles and descriptions in the words your buyers search, with specifics: fit, material, use. For a long tail of low-demand products, we prioritise by revenue instead of rewriting everything at once.

Filters create a new URL for every combination of colour, size and price, so one collection can become thousands of near-duplicate pages. That splits ranking signals and wastes Google’s crawl on pages nobody searches for. Canonical tags point them back to the main collection, and noindex rules keep the useless combinations out, so one version carries the ranking.

Markup in your product pages that tells Google the price, availability, reviews and identifiers in a format it reads directly. It makes pages eligible for rich results, like stars and price in the listing, and, with a Google Merchant Center feed, for free product listings. It doesn’t guarantee a rich result, but without it you’re not in the running.

No. Shopping answers lean on product data they can read: structured data, Merchant Center feeds and reviews. Clean collection pages and Product schema help in both Google and ChatGPT, which also draw on pages that already rank. We cover it with AI search optimisation when you want citations tracked alongside rankings.

Yes, but selectively. Links to a collection page move its ranking more than links to the home page, so we point them there: product features, gift guides, press and creator mentions, and relevant industry sites. We don’t buy links or run networks. The aim is a few that real shoppers could follow.

Technical and collection fixes can show in Search Console within weeks, as pages are crawled again and positions move. Meaningful revenue usually takes three to six months, depending on your catalogue, competition and how much needs fixing. That’s why we report collection positions as the early signal, then organic revenue as the proof, every Monday.

Yes, over time. Each order that comes from search doesn’t carry an ad click, so as organic share grows, your blended CAC (all marketing spend divided by all new customers) drops. We measure it that way, against your store’s own order records, and run it alongside performance marketing so spend can shift where it’s working.

Yes. We work on Shopify, WooCommerce, BigCommerce, Webflow and custom builds. Each platform creates duplicate URLs and handles themes, apps and sitemaps differently, so we adapt the fixes to yours. If the platform itself is the limit, our Shopify development team can change the store directly.