Schools and colleges: turn enquiries into admissions.

No. Education lead generation counts names; a seat is filled only when a family pays the fee and the child is on your register. Portals and many agencies report enquiries because that is what they control. We count the same thing your management counts, admissions, and show enquiries picked up and campus tours done as the early signals each Monday.

Yes. WhatsApp sends the fee structure, bus routes, prospectus and tour slots automatically; your counsellor makes the call and runs the campus tour. We set up the CRM stages and a morning call list so the warmest enquiries are called first, and every Monday we show where each enquiry stopped, so the desk knows which follow-ups to fix.

Yes. We write the ads, lead forms, admission pages and WhatsApp replies in Tamil, English or both, and see which brings admissions in each area. Parents choose a school in the language they’re comfortable in, so a Tamil ad can reach families an English one misses. Your team approves every line before it runs.

They do different jobs. Google Ads catches parents already searching “CBSE school near me” and students searching a course: high intent, smaller volume. Facebook and Instagram ads reach parents on your bus routes before they search, which builds the list before admissions open. YouTube shows the campus. Run them together and judge all three on cost per admission.

At least two months before your forms open. Schools set their own LKG and Class 1 dates, so we work back from yours: the first month is the audit and the build, then the ads need time to learn before parents decide. Colleges plan around board results and each counselling round; in Tamil Nadu, engineering round three ended in August 2026 (DT Next).

Often, for reach: students compare colleges on Shiksha, Collegedunia, CollegeDekho and Careers360, and parents find schools on Edustoke and Justdial. But the family also sees rivals on the same page, and the portal reports enquiries, not admissions. Your own ads bring enquiries only you get. Use both, and judge both on cost per admission from your CRM.

Branch by branch. After each round we list the courses with seats left, run ads only for those, and contact past enquiries in your CRM first. Pages answer the questions that decide late admissions: cut-off, fees, hostel, bus routes and approvals. Budget moves every week toward the courses whose admissions cost least, so nothing is spent on seats already filled.

Two parts, on separate lines. Your media budget goes from your own ad accounts straight to Google and Meta; our management fee depends on the number of campuses, classes and courses, the length of your admission season, creative volume, and whether the CRM and tracking need building. We price it on the call, after seeing your seats and current enquiries.

We built the website for KMCP College; we haven’t run an admissions campaign we can show you yet, so we won’t claim an admissions result. What carries over is the system on this page, used for Anton Dharmaseelan’s mortgage business: ads judged on what sells, fast WhatsApp replies and CRM stages. The first two weeks audit your current enquiries.

You do. The Google and Meta ad accounts, the WhatsApp number, the admission CRM and the pages stay in your school’s or college’s name, and ad spend is billed to you directly. We work in them as managers, and you can see everything. If you move on, the accounts, the enquiries and what the ads learned stay with you.

Only narrowly. Google shows no personalised ads of any kind to users under 18, and Meta lets advertisers reach teens by age and location only. So we reach Class 12 students through what they search and the counselling videos they watch, and target their parents directly, with consent wording on every enquiry form.

Only what you can prove. The ASCI guidelines for educational institutions (May 2023) ask for evidence behind recognition, rank and placement claims, a note that past results don’t promise future ones, and no false urgency. We keep the source of every claim with the creative, and your team approves each ad.

Five things. How do you count an admission, and from whose records? Who owns the Google and Meta ad accounts? How do you reach Class 12 students when platforms limit under-18 targeting? How fast does an enquiry get a reply, and who calls? Which claims in our ads would ASCI question? Any agency should answer all five on the first call.