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B2B marketing agency for enterprise SaaS

Enterprise SaaS marketing that gets deals signed.

From Chennai, for software and IT services companies selling to large enterprises in India, the US, Canada and the Gulf.
Where your buyers are

The channels that reach your buying committee

As a B2B marketing agency for companies that sell to large enterprises, we run the channels where a buying committee can be reached by name: LinkedIn Ads for every role at your named accounts, Google Ads for evaluators comparing vendors, and the AI answers and G2 pages buyers use to build a shortlist.

Every role at named accounts

LinkedIn Ads

  • Company lists (Matched Audiences)
  • Sponsored posts
  • Lead Gen Forms
  • Conversation ads
  • Thought leader ads

We upload your named account list, then run ads by role: the business case for finance, the security page for IT, a customer story for the person who signs. The form asks each person’s role in the decision, so sales sees who is in.

Reaches
Executives who signIT and security evaluatorsThe team that uses itProcurement and finance
We judge it by
Cost per qualified opportunity by account tier, from your CRM
How we run LinkedIn Ads
YYour companyPromoted Contracts signed in one system, tracked in five. See how legal, procurement and IT approve in one place, with every step on record. For banks and insurersContract approvals your auditors can follow The business case for your CFOyourcompany.comDownload YYour company Get the business case Work emailCompanyJob titleYour role in the decision Submit

Evaluators comparing vendors now

Google Ads

  • Search ads
  • Category and “vs” searches
  • “Alternative to” searches
  • Customer Match
  • Remarketing

Search ads on your category with “enterprise”, “for banks” or “alternative to”, landing on the page an evaluator needs: security, integrations, a customer in their industry. Customer Match shows your ads to contacts already in your CRM.

Reaches
IT and security evaluatorsExecutives who signThe team that uses it
We judge it by
Cost per qualified opportunity by search theme, from your CRM
How we run Google Ads
contract management software for banks AllMapsImagesNews Sponsored YYour companyyourcompany.com › banking Contract Management for Banks · Security Answers Up Front Built for legal, procurement and IT approvals. Integrates with SAP and Salesforce. Book a briefing for your team. Security & complianceCustomer storiesIntegrationsBook a briefing

Buyers building the shortlist

AI answers & G2

  • G2 profile and reviews
  • Category and comparison pages
  • Security and integration facts
  • Monthly AI answer checks

We get you into the answer when their team asks ChatGPT, Perplexity or Google for a shortlist: G2 reviews from your customers, honest comparison pages, and the security and integration facts AI tools quote. Then we check every month which buyer questions name you.

Reaches
IT and security evaluatorsExecutives who sign
We judge it by
Named in AI answers for your category questions, checked monthly
How we run AI answers & G2
best contract management software for banks in india AllMapsImagesNews AI Overview Your company fits banks that need legal, procurement and IT approvals in one system, with a published security pack. Yyourcompany.com GG2g2.com › categories Best Contract Management Software: Compare Reviews YYour companyyourcompany.com › compare Your company vs the alternatives, for banks
Sound familiar?

Why enterprise deals stall, or never start

One champion. A whole committee decides.

The head of IT loved the demo. Then finance, security and procurement asked who you were. None of them had heard of you.

The pilot went well. Nothing signed.

The champion is happy and the pilot hit its number. Then the deal slips a quarter, then another, and ends in no decision.

Never on the shortlist.

Their team asked ChatGPT and read G2 before anyone called you. You weren’t in the answer, so the RFP went out without you.

Targeting strategy

Who we target, and how we reach them

As an account based marketing agency, we start from your deal, not the ad platform. A large contract is signed by a committee: Forrester’s State of Business Buying 2024 counts 13 people in the average B2B purchase. So we target a named list of accounts and every role inside them, each with the proof that role needs.

The contract, the budget, the renewal

Executives who sign

CIOs, CFOs and business heads at your named accounts. They sign, and they never fill in forms.

What they seeA business case in their numbers, a customer in their industry, then a briefing.

How we find them
  • Your named accounts uploaded to LinkedIn
  • Titles: CIO, CFO, COO, business head
  • Category searches with “enterprise” or their industry
  • Category questions asked in ChatGPT
Where

The shortlist, pilot and security sign-off

IT and security evaluators

Enterprise architects, IT managers and the CISO’s team, who test you against rivals and a security questionnaire.

What they seeSecurity answers, integration docs and a pilot plan, before they have to ask.

How we find them
  • Searches like “CLM software for banks”
  • “Alternative to” and “vs” searches
  • Comparing vendors on G2
  • Visitors to your security page
Where

Daily use, then the internal push

The team that uses it

Legal, procurement or operations managers who feel the problem every day and become your champion inside.

What they seeTheir problem in their words, and a one-page case to take to their boss.

How we find them
  • Job function and level at named accounts
  • Engaged with your posts or webinar
  • Opened your outbound emails
Where

Price, terms and the PO

Procurement and finance

The procurement head and finance team who compare costs, check vendor risk and raise the purchase order.

What they seeThe cost of doing nothing, payback in their terms, and references from their sector.

How we find them
  • Finance and procurement titles at open-deal accounts
  • Accounts in your CRM past the pilot
Where

Every opportunity sharpens the targeting. Opportunities from Salesforce or HubSpot go back to LinkedIn and Google, so LinkedIn’s predictive audiences and Google’s conversion bidding learn from the committees that opened deals.

What we’d run

What we’d run for your deals

Open doors at the accounts you want.

With your sales team we pick the named accounts and tier them. Tier 1 accounts get content for their industry and their own LinkedIn and outbound plan; the rest share one plan per sector. Every role sees you before the first sales call.

  • Named account list agreed with sales
  • Tiers, with one plan per tier
  • Ads and outbound by role, same accounts
  • Weekly list of accounts warming up
Multi-threading every account

How we reach the whole buying committee

An account that talks to one person is a deal that stalls. So we multi-thread: every role in each named account hears from you, with its own proof, before sales needs them. Opportunities from your CRM go back to the ads through conversion tracking, and sales sees each week which accounts still talk to one person.

Accounts, roles, reach, proof, opportunity. Then LinkedIn and Google learn from the deals it opened.
  1. Agree the accounts

    With your sales team: the named accounts worth a year of work, in tiers, from your CRM and your best customers.

  2. Map the committee

    For each account, the roles that decide: the person who signs, finance, IT and security, the users and procurement.

  3. Reach every role

    LinkedIn Ads to the account list by job function, Google Ads on category and rival searches, and outbound to the same people.

  4. Give each role its proof

    A business case for finance, a security pack for the CISO’s team, a customer from their industry for the person who signs.

  5. Send opportunities back

    Opportunities in Salesforce or HubSpot go to LinkedIn (Conversions API) and Google (offline conversion import), so LinkedIn’s predictive audiences and Google’s bidding learn from real deals.

Sourced pipeline, every month

The number we report: cost per qualified opportunity

Your board asks about pipeline, so we report the pipeline marketing sourced: qualified opportunities (SQOs) your sales team opened from your named accounts, and what each cost, by channel. Deals take quarters, so every week we also show the early signal: how many roles at each account have engaged, and which still talk to one person.

The number

Cost per qualified opportunity

What marketing costs for each real deal your sales team opens.

Marketing spendQualified opportunities from named accounts

Every month · from your CRM

Read from

  • Your CRM. HubSpot or Salesforce: opportunities by account, stage and contact role.
  • LinkedIn. Spend and engagement by account and job function.
  • Google Ads. Spend by category, rival and brand search.
  • GA4. Visits to pricing, security and customer-story pages, and briefing requests.
Spend ÷ qualified opportunities, month by month, by channel.
  • Why not cost per lead or MQL?

    An intern downloading a white paper scores like a CIO. A committee is not a form fill.

  • Why not closed revenue alone?

    Deals close quarters later. Opportunities show what’s working while there’s still time to move budget.

Let’s get your next big deal past the committee.

SDRs, platforms or ABM

SDRs, a lead generation agency, or ABM?

Keep what works, but count opportunities, not meetings. An SDR team or a B2B lead generation agency books meetings with the contacts who reply. An intent platform such as 6sense or Demandbase shows which accounts are researching, but someone still runs the ads and the content. We run the programme across every role and report qualified opportunities.

  • An in-house SDR team

    Who it reaches
    The contacts who pick up
    What you pay
    Salaries, contact data and tools
  • A meeting-setting agency

    What’s counted
    Usually meetings booked
    Who it reaches
    Whoever accepts the meeting
  • An intent platform alone

    What you get
    Which accounts are researching
    Who acts on it
    Your team, still
  • ABM, with us

    Who it reaches
    Every role at your named accounts
    What’s counted
    Qualified opportunities in your CRM
Data and outreach rules

What the data rules say about ABM outreach

Outreach is regulated even business to business, and the rules change by country. In practice: consent built into every form, sender details and an unsubscribe in every email, promotional calls in India only from registered numbers, and lists built from LinkedIn targeting and your own CRM rather than bought. Each row below names its primary source.

Rules that change how an enterprise vendor can build lists and run outreach, with the source of each
What it means for youSource
India: personal dataNotice and consent duties for personal data, phased in over 18 months. Plan consent on every form and list now.DPDP Rules 2025, PIB release of 14 November 2025
India: calls and SMSPromotional calls only from the 140 number series, never ordinary 10-digit numbers; commercial SMS only from registered headers.TRAI amendment to TCCCPR 2018, press release 11 of 2025
CanadaExpress or implied consent before a commercial email, the sender identified, and a working unsubscribe.Canada’s Anti-Spam Legislation, section 6
United StatesCAN-SPAM covers business email: honest headers and subject lines, a postal address, opt-outs honoured within 10 business days.FTC CAN-SPAM Act compliance guide
UAE and Saudi ArabiaUAE: personal data needs consent unless a listed exception applies. Saudi Arabia: prior consent before advertising to a person’s email or phone, with an easy way to stop.UAE Federal Decree-Law 45 of 2021, Article 4; Saudi PDPL, Article 25
LinkedIn AdsThe advertiser is responsible for privacy law; an audience needs at least 300 matched members to run.LinkedIn Advertising Policies; LinkedIn Marketing Solutions Help
First 90 days

Your first 90 days, week by week.

  1. Weeks 1–2Audit

    We read your won and lost deals.

    Deals and accounts audit0 of 4 checks
    • Won and lost deals, by role
    • Your named account list
    • What buyers find: G2, AI answers
    • Tracking from ad to opportunity
  2. Weeks 3–4Build

    We map the accounts and the proof.

    Build0 of 4 live
    • Account tiers agreed with sales
    • Committee roles mapped per account
    • Business case and security pack
    • Opportunities sent back to the ads
  3. Month 2Launch

    We go live, then learn.

    Launch0 of 3 steps
    • Your approval on every asset
    • LinkedIn, Google and outbound live
    • First accounts with roles engaged
  4. Month 3Scale

    We scale what opens deals.

    Monthly routine0 of 3 jobs
    • Budget to accounts that open deals
    • Account review with your sales team
    • Opportunity report from your CRM
FAQ

Questions about enterprise B2B marketing

Accounts, deals and pipeline

For a company selling to large enterprises, a B2B marketing agency should put you in front of every role at the accounts your sales team wants, then help open deals move. For us that means named-account ads on LinkedIn and Google, outbound to the same accounts, proof for each role, G2 and AI-answer presence, and CRM tracking judged on qualified opportunities.

Account based marketing (ABM) means choosing the companies you want as customers first, then marketing to the people inside them, instead of collecting leads and sorting them later. It’s worth it when one contract is big enough to justify work on a single account, several roles decide, and sales agrees on the list. Small, fast deals rarely need it.

What gets counted. Sales agrees the named accounts with us, so nothing arrives from companies they don’t want; the form asks each person’s role in the decision; and we report the opportunities sales itself opened in Salesforce or HubSpot, not MQLs. An MQL is a score and a lead is one person; an enterprise deal needs a committee.

Account engagement shows in the first weeks a campaign is live: which named accounts see you and which roles respond. Opportunities take longer, and signed deals run on your own sales cycle of several quarters. We don’t promise a date. Until deals close, your CFO sees sourced pipeline and what it cost every month, beside engaged accounts every week.

Yes. Sales picks the named accounts with us, runs every meeting and owns every deal. We make sure the rest of the committee has heard of you before the meeting, give your champion a business case to forward, and tell sales each week which roles at each account have engaged, so their calls go to accounts that are warming up.

LinkedIn, AI answers and analysts

Usually, because it’s the one ad channel that targets a named list of companies by job function and job level. The limits are real: an audience needs at least 300 matched members to run, and LinkedIn suggests 50,000 for results (LinkedIn Help). So a short tier-1 list runs as one audience across several roles, not one audience per account.

Buyers start there: G2’s Answer Economy survey (April 2026, 1,076 software buyers) found 51% start research with an AI chatbot more often than Google, and 69% chose a different vendor after its advice. AI answers quote what they can check: G2 reviews, comparison pages, security and integration facts. Our AI search work builds those and checks monthly which questions name you.

It helps in some categories, but analyst relations is its own work and we don’t sell analyst placement. What we build is the evidence analysts and buyers both check: customer reviews on G2 and Gartner Peer Insights, case studies by industry, and pages that explain where you fit. If you’re working on analyst coverage, we keep your marketing consistent with it.

Usually capacity and specialists, not a new strategy. Your team knows the product and the accounts; a B2B digital marketing agency brings people who run LinkedIn, Google, tracking and AI search every week. We work as an extension of your team: you own the account list, the message and the CRM, and we run the programme and report on it.

Cost, fit and rules

Two separate lines. Your media and data budget goes from your own accounts to LinkedIn, Google and the data tools; our fee depends on the number of named accounts and tiers, the industries and countries, how much content each role needs, and whether CRM tracking has to be built. We price it on the call, after seeing your account list.

Not yet, as a case study we can show you. Our closest work is B2B company websites for an anti-piracy services firm and a rubber and elastomer manufacturer, and lead generation with follow-up for a mortgage broker in Canada. What carries over is the method on this page. The first two weeks audit your won and lost deals, before any spend.

Yes. The Gulf is 1.5 to 2.5 hours behind Chennai, so our working days almost fully overlap; with the US East Coast, our evening is your morning, and weekly calls sit there. You talk to the people who run your campaigns, with no account manager in between. Engaged accounts come every week and opportunities every month, in your time zone.

Yes, with the same method and different proof. IT services deals are won in RFPs, so the evidence matters more than the ad: industry pages, case studies your clients approve and references by sector. We run LinkedIn to heads of IT and vendor management at your target accounts, and keep an RFP-ready library of cases, certificates and references.

Carefully. India’s DPDP Rules, notified in November 2025, phase in notice-and-consent duties over 18 months (PIB), and promotional calls must come from the 140 number series (TRAI). We lean on LinkedIn targeting and your own CRM data, record where every contact came from, and build consent into each form. Your legal team has the final word.

Next step

Bring us the deal that
stalled.

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Marketing that shows up in your revenue.

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