Five platforms, thin everywhere
Daily posts on every app, and nothing good enough on any. Two done well beat five done thinly.
Content, creators and community on the one or two platforms your buyers use, judged on enquiries and branded searches.
A social media marketing agency plans, makes and runs content on the platforms your buyers use, such as Instagram, LinkedIn and YouTube, and works with creators and community managers, so people know and trust you before they buy. We judge it on enquiries and branded searches, not follower counts.
We plan it with your branding and positioning and send people to a website that turns the visit into an enquiry. See all services.
| Just posting | Social media marketing | |
|---|---|---|
| The goal | Keep the feed full and the account active | Build trust before someone searches your name or sees an ad |
| The content | Whatever looks good this week | Pillars that each have a job: trust, proof or offer |
| Judged on | Likes, reach and followers | Enquiries, DMs and branded search |
The one or two where your buyers already spend time and decide: Instagram for consumer brands and local services, LinkedIn for B2B, YouTube for considered purchases. Two platforms done well beat five done thinly. Then social feeds the rest: a reel plants your name, they search it, and your ad converts better because they already know you.
A reel, a carousel or a founder video on the platform your buyers use. Most people don’t act yet.
Days later they type your brand name into Google. Branded search growth is how we see social working.
When they meet your Meta ads, they already know you, so the click is easier to win.
A DM or WhatsApp message goes to someone who can answer, then to sales. That is the enquiry we count.
Daily posts on every app, and nothing good enough on any. Two done well beat five done thinly.
Content that is pretty but never builds trust, shows proof or asks for the enquiry.
Every post has a job: trust, proof or offer. Every job is tied to the enquiry it should carry.
We pick the one or two platforms your buyers use, then the pillars and a tone that fits your brand.
Reels, carousels and shorts, shot and edited by us, with founder content carrying the trust.
Creators your buyers follow, briefed with usage rights agreed up front. The best is reused in Meta ads.
Comments and DMs answered fast, and ready buyers handed to WhatsApp or sales with the thread intact.
Each week: enquiries traced to social, people searching your name, and calls and taps on your profiles.
Where your buyers are, where we read the signals, and where an enquiry lands. Posts go out from your own accounts, and you keep every login.
One or two of these, chosen for your buyers.
Insights, branded search and traffic from social.
From the template to the conversation.
Enquiries and DMs that came from social, growth in people searching your brand name, and profile actions such as calls and website taps, every week. Reach and followers are context, not the goal. All of it is tied to the one number agreed up front and read from your own records every Monday.
The number
Enquiries from social
Enquiries and DMs that trace back to a post, a creator or a profile.
Enquiries from socialAll enquiries
Every Monday · from your records
They can climb while enquiries stay flat. Nobody books a table because you have 10,000 followers.
Useful context for what to make next. They are not the business result.
It depends on the platforms, how much content you need each month, and how many shoots and creators are involved. We audit first, then fix the scope and the price from what we find. You see the posts per month, the shoot days and the creator budget in writing before you commit.
Weeks 1–2Audit
Your profiles, your buyers and your competitors, then the one or two platforms and the content pillars.
Week 2Number
Enquiries from social, defined with you and read from your own records. The Monday report is built on it.
Weeks 3–4Shoot
The first shoot, the first calendar, and founder content scripted with you.
Weeks 5–12Publish
Posts go out on schedule, comments and DMs are answered, and creators start on briefs.
Every MondayReport
Enquiries from social, branded search and profile actions, with what we changed and why.
Restaurants & cafés
A reel of the dish decides where the table is booked. More table bookings
Fashion brands
Shoppers find labels through creators and discover them in the feed. More repeat orders
Gyms & studios
People join a studio they have watched for weeks. More memberships
Salons & spas
Before-and-afters and reels sell the booking. More appointments
SaaS & tech
Founder posts on LinkedIn earn trust before the demo call. More demos booked
Not a fitIf you want follower counts and likes as the result, we’re the wrong team. We measure enquiries, messages and sales from social, and plan every post around that.
As often as you can keep quality; consistency beats volume. For most businesses that is three to five good posts a week on one or two platforms, plus stories and replies. We set the rhythm in the audit, then adjust once we see what brings enquiries.
Yes. We plan shoots around your launches and offers, and run regular sessions for reels, carousels and shorts. Founder and team content is a big part of it: it builds trust faster than polish does, so we script it with you and keep it easy to record in your own space.
Yes. Our team is in Chennai, and we find creators your buyers follow across India, the UAE, the US and Canada. We write the brief and agree usage rights before anything is made. Each creator gets a tracked link or code, and the best content can be reused in your ads.
Both, in order. Organic content and creators build trust and show us what people respond to. Paid then amplifies what already works: we put budget behind the posts that earn replies and enquiries, through our Meta ads work, instead of boosting everything and hoping. Organic first keeps paid spend honest.
Engagement moves in weeks. Enquiries and branded search usually build over two to three months, because social warms people up before they act. We report the leading signals every Monday, so you can see it working before the enquiries arrive, and judge it against the number we agreed in week two.
Yes. Comments and DMs get answered quickly in your brand’s voice, and a buyer who is ready is handed to WhatsApp or your sales team with the conversation intact. We log every DM enquiry, so the number we report comes from real conversations, not impressions, and nothing slips away unanswered.
Usually LinkedIn, plus YouTube for longer explanations. B2B buyers check the founder’s and team’s posts before they book a call, so founder-led content tends to work best. Instagram only makes sense if your buyers are there. We confirm the platform in the audit instead of assuming, and drop any that brings nothing.
A 30-minute call. Bring your profiles and your enquiry numbers; we’ll show you what to change first.