Skip to content
NewNew guide. How to get your business into Google AI Overviews.Read it

Updated

Social media marketing agency

Social media that brings enquiries, not followers.

Content, creators and community on the one or two platforms your buyers use, judged on enquiries and branded searches.

Three kinds of post, three jobs: trust warms people up, proof removes doubt, an offer asks for the enquiry.
The short answer

What does a social media marketing agency do?

A social media marketing agency plans, makes and runs content on the platforms your buyers use, such as Instagram, LinkedIn and YouTube, and works with creators and community managers, so people know and trust you before they buy. We judge it on enquiries and branded searches, not follower counts.

We plan it with your branding and positioning and send people to a website that turns the visit into an enquiry. See all services.

Just posting compared with social media marketing: the goal, the content and what gets judged
Just postingSocial media marketing
The goalKeep the feed full and the account activeBuild trust before someone searches your name or sees an ad
The contentWhatever looks good this weekPillars that each have a job: trust, proof or offer
Judged onLikes, reach and followersEnquiries, DMs and branded search
How it works

Which platforms are worth your time?

The one or two where your buyers already spend time and decide: Instagram for consumer brands and local services, LinkedIn for B2B, YouTube for considered purchases. Two platforms done well beat five done thinly. Then social feeds the rest: a reel plants your name, they search it, and your ad converts better because they already know you.

Social does the warming. Search and ads collect it.
  1. A post plants your name

    A reel, a carousel or a founder video on the platform your buyers use. Most people don’t act yet.

  2. They search for you

    Days later they type your brand name into Google. Branded search growth is how we see social working.

  3. The ad lands warm

    When they meet your Meta ads, they already know you, so the click is easier to win.

  4. It ends in a conversation

    A DM or WhatsApp message goes to someone who can answer, then to sales. That is the enquiry we count.

Why posting alone stalls

Five platforms, thin everywhere

Daily posts on every app, and nothing good enough on any. Two done well beat five done thinly.

Posts with no job

Content that is pretty but never builds trust, shows proof or asks for the enquiry.

What we do

Five jobs, one feed.

Every post has a job: trust, proof or offer. Every job is tied to the enquiry it should carry.

Choose where, then what.

We pick the one or two platforms your buyers use, then the pillars and a tone that fits your brand.

  • Platform choice and content pillars
  • A monthly calendar
  • Tone and visual system
Tools

The social media tools we work in

Where your buyers are, where we read the signals, and where an enquiry lands. Posts go out from your own accounts, and you keep every login.

Platforms we publish on

One or two of these, chosen for your buyers.

  • Instagram
  • LinkedIn
  • YouTube
  • Facebook

Where we read signals

Insights, branded search and traffic from social.

  • Meta
  • Google Search Console
  • Google Analytics 4
  • Looker Studio

Where we design and hand off

From the template to the conversation.

  • Figma
  • WhatsApp
  • HubSpot
The one number

What we report: enquiries, not followers

Enquiries and DMs that came from social, growth in people searching your brand name, and profile actions such as calls and website taps, every week. Reach and followers are context, not the goal. All of it is tied to the one number agreed up front and read from your own records every Monday.

The number

Enquiries from social

Enquiries and DMs that trace back to a post, a creator or a profile.

Enquiries from socialAll enquiries

Every Monday · from your records

Read from

  • DMs and your form. Every DM logged, plus “How did you hear about us?” with Instagram and creators’ names as options.
  • Branded search. People searching your business name, read in Google Search Console week on week.
  • Profile actions. Calls, direction taps and website taps from your profiles, read from each platform’s own insights.
One line, one week per step. Each marker is the reel, creator, reply or shoot that preceded the rise. Enquiries, branded searches and profile actions are the signals behind it.
  • Why not followers?

    They can climb while enquiries stay flat. Nobody books a table because you have 10,000 followers.

  • Why not reach and likes?

    Useful context for what to make next. They are not the business result.

What it costs

How much does social media marketing cost?

It depends on the platforms, how much content you need each month, and how many shoots and creators are involved. We audit first, then fix the scope and the price from what we find. You see the posts per month, the shoot days and the creator budget in writing before you commit.

First 90 days

Your first 90 days of social media marketing, week by week.

  1. Weeks 1–2Audit

    We look at what you post today.

    Your profiles, your buyers and your competitors, then the one or two platforms and the content pillars.

    Audit0 of 4 checked
    • Profiles and competitors
    • Where your buyers are
    • Platform choice
    • Content pillars
  2. Week 2Number

    We agree what counts as an enquiry.

    Enquiries from social, defined with you and read from your own records. The Monday report is built on it.

    The number0 of 3 agreed
    • Enquiries from social
    • How DMs are logged
    • Report format
  3. Weeks 3–4Shoot

    We shoot and plan the month.

    The first shoot, the first calendar, and founder content scripted with you.

    First shoot0 of 3 ready
    • Content calendar
    • Visual system
    • Founder content
  4. Weeks 5–12Publish

    We publish, reply and brief creators.

    Posts go out on schedule, comments and DMs are answered, and creators start on briefs.

    Running0 of 4 live
    • Posts on the calendar
    • Comments and DMs
    • Creator briefs
    • Hand-off to sales
  5. Every MondayReport

    Monday: what social brought in.

    Enquiries from social, branded search and profile actions, with what we changed and why.

    Monday report0 of 3 parts
    • Enquiries from social
    • Branded search
    • What we changed
Who it’s for

For businesses people choose by looking.

  • Restaurants & cafés A reel of the dish decides where the table is booked. More table bookings
  • Fashion brands Shoppers find labels through creators and discover them in the feed. More repeat orders
  • Gyms & studios People join a studio they have watched for weeks. More memberships
  • Salons & spas Before-and-afters and reels sell the booking. More appointments
  • SaaS & tech Founder posts on LinkedIn earn trust before the demo call. More demos booked

Not a fitIf you want follower counts and likes as the result, we’re the wrong team. We measure enquiries, messages and sales from social, and plan every post around that.

FAQ

Questions about social media marketing

As often as you can keep quality; consistency beats volume. For most businesses that is three to five good posts a week on one or two platforms, plus stories and replies. We set the rhythm in the audit, then adjust once we see what brings enquiries.

Yes. We plan shoots around your launches and offers, and run regular sessions for reels, carousels and shorts. Founder and team content is a big part of it: it builds trust faster than polish does, so we script it with you and keep it easy to record in your own space.

Yes. Our team is in Chennai, and we find creators your buyers follow across India, the UAE, the US and Canada. We write the brief and agree usage rights before anything is made. Each creator gets a tracked link or code, and the best content can be reused in your ads.

Both, in order. Organic content and creators build trust and show us what people respond to. Paid then amplifies what already works: we put budget behind the posts that earn replies and enquiries, through our Meta ads work, instead of boosting everything and hoping. Organic first keeps paid spend honest.

Engagement moves in weeks. Enquiries and branded search usually build over two to three months, because social warms people up before they act. We report the leading signals every Monday, so you can see it working before the enquiries arrive, and judge it against the number we agreed in week two.

Yes. Comments and DMs get answered quickly in your brand’s voice, and a buyer who is ready is handed to WhatsApp or your sales team with the conversation intact. We log every DM enquiry, so the number we report comes from real conversations, not impressions, and nothing slips away unanswered.

Usually LinkedIn, plus YouTube for longer explanations. B2B buyers check the founder’s and team’s posts before they book a call, so founder-led content tends to work best. Instagram only makes sense if your buyers are there. We confirm the platform in the audit instead of assuming, and drop any that brings nothing.

Next step

Find what’s holding
your number back.

A 30-minute call. Bring your profiles and your enquiry numbers; we’ll show you what to change first.

Book a call