Silk sarees and ethnic wear · Sydney, Australia

Rebranded, relaunched and selling.

A complete rebrand, a revamped online store, video commercials and Rhythm & Radiance, a poster campaign for a saree evening at Pioneer Theatre, Castle Hill.

rebrandingin Harry’s words: Complete
from the marketing campaignsin Harry’s words: Sales
posters and sponsor postsfor Rhythm & Radiance, 12 Oct 2025: 12

The challenge

A heritage name that looked dated.

Chennai Silks carries a name families trust, but in Australia the brand, the store and the posts all looked different. Buyers who found it online didn’t see the quality of the silk, and nothing gave the community a reason to gather around it.

Client: Chennai Silks Australia
Where: Sydney, Australia
Industry: Silk sarees and ethnic wear
Event: Rhythm & Radiance, Pioneer Theatre, Castle Hill

What we did

One brand, from mark to evening.

The identity first, then the store it lives in, then the films and the event that put it in front of people.

01 Branding & positioning

A heritage name, made new.

A complete rebrand: a refined mark, a silk-and-gold palette, type and a photography style that carries from the store front to every post and poster.
- Refined mark and palette
- Type and photography style
- Templates for posts and print
In Harry’s words

Completerebrandingmark, palette, type and photo style
02 Shopify development

A store that shows the weave.

We revamped the online store: collections by fabric and occasion, large imagery that shows the drape and the zari, and a checkout built for buyers across Australia.
- Collections by fabric and occasion
- Imagery that shows the silk
- A checkout for all of Australia
Ran on
In Harry’s words

Revampede-commerce websitecollections, imagery and checkout
03 Social media marketing

Films, then an evening.

Video commercials for the new collections, then Rhythm & Radiance: a poster and sponsor series for a saree evening at Pioneer Theatre, Castle Hill, with a ticket QR code on the event posters.
- Video commercials
- Poster and sponsor series
- Ticket QR codes on the posters
Ran on
In Harry’s words

Salesfrom the marketing campaigns“helped us generate sales”

12posters in the Rhythm & Radiance series

What changed

What changed, in Harry’s words.

From his testimonial. The posters are below for you to check.

Branding

Complete

rebranding

“Our brand got a complete rebranding.”
Ecommerce website

Revamped

e-commerce website

“Revamping our e-commerce website to producing professional video commercials, the team understood our vision.”
Marketing campaigns

Sales

from the campaigns

“The marketing campaigns also helped us generate sales.”

The work

The work, on stage.

Rhythm & Radiance: the poster and sponsor series for a saree evening in Castle Hill.

Event campaign

Rhythm & Radiance.

chennaisilks.australiaCastle Hill, Sydney chennaisilks.australia Rhythm & Radiance: Beats of Belonging. 12 October, 5 to 7 pm, Pioneer Theatre, Castle Hill. Scan for tickets.
chennaisilks.australiaCastle Hill, Sydney chennaisilks.australia A saree evening in support of Sri Sai Gayatri Peetam. Scan the QR code for tickets.
chennaisilks.australiaCastle Hill, Sydney chennaisilks.australia Red silk for an evening of rhythm. See you at Pioneer Theatre, Castle Hill.
chennaisilks.australiaCastle Hill, Sydney chennaisilks.australia Welcoming our sponsor for Rhythm & Radiance, MistryFallahi. Thank you for standing with us.
chennaisilks.australiaCastle Hill, Sydney chennaisilks.australia One more sponsor joins the evening. Have you booked your seat?