Ad spend judged on what it brings back.

One that’s profitable after margin and repeat purchase. Break-even ROAS is 1 divided by your gross margin: at a 40% margin, break-even is 2.5. Anything above it earns; anything below loses unless customers come back. So a good ROAS is yours to calculate, not a number borrowed from another business.

Start with Google if people already search for what you sell, because search captures demand that exists. Start with Meta if you need to create demand, or sell something visual. Most businesses end up on both, weighted by what each returns. We start where your buyers are, then let marginal CAC set the split.

Two reasons: attribution windows and double counting. Meta credits a sale to an ad someone merely viewed or clicked days earlier, and Google can claim the same order. Add the platforms together and you get more sales than you made. We reconcile every claim against your actual orders, so you see the real count.

The platforms need a few weeks to learn, and results swing day to day. So we judge each change on the CAC trend over weeks, not on one good or bad day. Fixing tracking and cutting wasted spend often helps first; creative testing and budget moves then compound over the following months.

Yes. Creative production and weekly testing are part of the service, because on Meta and YouTube the creative does most of the targeting now. We write the hooks, produce the formats, log what each angle did, and brief the next batch from the results, so the library gets sharper every week.

You do. We work inside your own Google Ads, Meta, GA4 and tag manager accounts, with the access you give us. The history, the audiences and the learnings stay with your business, and you can remove our access at any time. Leaving should be easy, so we have to keep earning the work.

Access to your ad accounts, GA4 and tag manager, plus read access to your orders or CRM, so we can build a baseline. Most useful is a view of past sales and margins. If tracking is broken or missing, that is the first job, because nothing else can be judged until each sale is counted once.

Yes. Many clients keep a marketer or founder close to the accounts, and we work alongside them: shared accounts, shared reports, and a weekly call where the people doing the work are in the room. We can take over a channel, run the testing loop, or just rebuild tracking and hand it back.

Because on Meta and YouTube the creative decides who sees your ad, and ads wear out. A steady stream of new hooks and formats finds winners faster, and a log of what each angle did tells us what to make next. Testing monthly means learning twelve times a year instead of fifty.

They do different jobs. Performance marketing buys customers now and stops when the budget stops; SEO takes months to build but keeps paying without per-click costs. Most businesses need both: ads for speed and testing, SEO for the base that lowers blended CAC over time. We plan them together, so each makes the other cheaper.

Yes. Our team is based in Chennai, and we run Google, Meta and YouTube budgets for businesses across India, the UAE, the US and Canada. You get the same Monday report on your own CAC whichever city you are in, and calls happen at hours that suit your time zone.

One your margin can carry. Work out gross profit per customer over the period they stay, then set CAC well below it so you also cover overheads and growth. A CAC that looks high can be fine for a business with repeat purchases and poor for one-time buyers. We set the target with you in week two.

MER, marketing efficiency ratio, is total revenue divided by total marketing spend, across every channel. It ignores attribution entirely, so platforms cannot inflate it. We read it beside per-channel CAC: channel numbers show where to move money, and MER confirms whether the whole business is getting more efficient.

Yes. LinkedIn suits B2B and SaaS buyers who are hard to reach elsewhere, though clicks cost more. We use it with a tight audience and judge it on pipeline from your CRM, not on leads alone. Often Google captures the intent and LinkedIn warms the accounts you most want to win.