Real estate marketing that turns leads into bookings.

Usually the follow-up, not the leads. Real estate lead generation only pays when cheap form leads with wrong numbers, day-late replies, site visits without a reminder and silence after the visit are fixed first. Fix reply speed and CRM stages, then buy more leads. We track each lead from the ad to the booking, so you see where buyers drop off.

Cost per booking. Cost per lead rewards cheap forms that never pick up; cost per booking is ad spend divided by the bookings your sales team marked in the CRM, by campaign. We also show leads picked up and site visits done each week, because bookings take time. A pricier lead that books beats three cheap ones that don’t.

Yes. WhatsApp sends the brochure, floor plan, price sheet and visit slots automatically; your sales team makes the call and runs the site visit. We set up the CRM stages and reminders so they call the warmest leads first, and every Monday we show where each lead stopped, so the team knows which follow-ups to fix.

They do different jobs. Google Ads catches people already searching “3 BHK in Whitefield”: higher intent, smaller volume. Facebook and Instagram ads reach families who fit the project before they search, which builds volume at launch. YouTube builds demand and reaches NRI families with walkthroughs. Run them together and judge all three on cost per booking.

Often, for reach: buyers browse 99acres, MagicBricks and Housing.com. But the buyer who enquires also sees rival projects on the same page, and you don’t control the follow-up. Your own ads bring leads only you get and data you keep. Use both, and judge both on the same number: cost per booking, read from your CRM.

Leads usually start in the first week a campaign is live, and site visits follow within days when the follow-up works. Bookings run on their own clock: Anarock data puts first enquiry to booking at about 26 days (H1 FY2025). We don’t promise a date; we report leads, visits and bookings every Monday.

In two waves. Before launch, ads on Google, Facebook, Instagram and YouTube build the EOI list for each tower, with the RERA number and QR on every creative. At launch, ads go first to the people on that list and to past leads, while Search catches new buyers. Every lead gets a WhatsApp reply and a site visit slot the same day.

Flat by flat. We list what’s left by configuration, floor and tower, run ads only for those flats, and show them first to past leads in your CRM. Ready-to-move and possession dates lead the message where they help. Budget moves every week toward the flat types whose bookings cost least, so money isn’t spent on what’s already sold.

Two parts, on separate lines. Your media budget goes from your own ad accounts straight to Google and Meta; our management fee depends on the number of projects or towers, a launch or unsold flats, creative volume and whether the CRM and tracking need building. For context, Sobha and Brigade each spent about 2% of FY2025 revenue on advertising and sales promotion (Sobha and Brigade annual reports).

Yes. Plots and villas sell on the visit: the location, the approvals, the road in. So we lean on weekend site-visit slots, drone and layout walkthroughs, and approval details on the landing page. Apartments sell on configuration, carpet area, amenities and the possession date, so their ads and pages are split by configuration and tower.

We do: ad creatives for each tower and flat type, Reels and YouTube walkthroughs shot from your sample flat, and landing pages with floor plans, sq ft and the RERA number and QR. Your team approves every creative before it runs, so nothing goes live that your sales team can’t stand behind or a regulator would question.

Our case studies so far sit next door to real estate: a mortgage broker in Canada selling home loans to home buyers, and a construction and interiors firm. What carries over is the system on this page: ads judged on cost per booking, a WhatsApp reply in minutes and CRM stages from lead to booking. The first two weeks audit your current leads, before any ad spend.

The project’s RERA registration number and the regulator’s website, prominently, and no ad at all before registration (RERA Act, sections 3 and 11(2)). Tamil Nadu’s TNRERA order of 1 July 2025 and Maharashtra’s MahaRERA circular of 8 April 2025 add a QR code at the top right, on every medium; TNRERA also bars portals from listing projects without these details.

Country by country. Separate campaigns for the Gulf, the UK and the US, in their language and hours; YouTube walkthroughs and live video visits for families who decide together; a call and WhatsApp window in their time zone; and a landing page that explains power of attorney, NRI home loans and the documents, so the first call is about the home.

Often yes, for part of the inventory: channel partners bring buyers you would never reach. Your own campaigns reduce how much you depend on them, and the commission you pay on buyers you could have found yourself. Compare the two honestly on cost per booking: partner commission against your ad spend and fee, per unit sold, for the same project.

Yes. In Dubai every property ad needs a Trakheesi permit, and in October 2020 the Dubai Land Department fined 10 firms that skipped it. In the US and Canada, Google bars age, gender and ZIP targeting on housing ads. Our team is in Chennai and works Gulf and North American hours; Anton Dharmaseelan’s mortgage business in Canada is a client.