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Law & CA firm marketing agency

Be found by the clients your referrals send.

From Chennai, for law and CA firms across India: your website, Google profile and AI answers, inside Bar Council and ICAI rules, with a monthly cost-per-new-client report.
Book a free strategy call See where clients look
We work on
  • Google AI Overviews
  • Google Business Profile
  • ChatGPT
  • LinkedIn
Where your clients check you

Where clients look you up before they call

As a law firm marketing agency, we work where clients check you after a referral: Google Search for your firm’s name and practice areas, your Google Business Profile on Maps, and AI answers in ChatGPT and Gemini. Paid ads only where your rules allow them, and never for advocates in India.

Referrals checking your name

Google Search

  • Your firm’s name searches
  • Practice and service pages
  • Legal and tax updates
  • AI Overviews

Practice pages for what clients search, like “GST notice reply” or “property title verification Chennai”, written to your rules: areas of practice for advocates, nature of services for CAs. Law firm SEO so your own site, not a directory, comes first for your name.

Reaches
Company clientsFamilies nearbyNRIs
We judge it by
Cost per new client from your client register
How we run Google Search
your firm advocates chennai AllMapsImagesNews YYour Firmyourfirm.in Your Firm · Advocates, Chennai · Areas of Practice YYour Firmyourfirm.in › updates Cheque bounce cases under Section 138, explained LLinkedInlinkedin.com › in Partner, Your Firm · Advocate, Madras High Court

People nearby, searching on Maps

Google Business Profile & Maps

  • Business Profile
  • Maps listing
  • Services list
  • Updates

A profile with only what your rules allow: firm name, address, hours, phone and the services or areas of practice. We never ask clients for reviews or quote ratings. Updates on due dates and law changes keep it current.

Reaches
Families nearbyFounders and startups
We judge it by
Cost per new client Early signs: calls and directions
How we run Google Business Profile & Maps
chartered accountant in anna nagar Your Firm Chartered accountant · Anna Nagar, Chennai WebsiteDirectionsSaveCall Hours: Open · Closes 7 pmService area: Anna Nagar, Chennai

People asking AI who to call

AI answers

  • Practice pages that answer the client’s question
  • Questions answered on your pages
  • Partner profiles
  • Partner articles in law and CA journals

When a founder asks ChatGPT which firm handles a trademark objection or a GST notice, it draws on pages that answer that question plainly. We write those answers and keep partner profiles consistent, so AI tools describe you correctly.

Reaches
Founders and startupsCompany clientsNRIs
We judge it by
Cost per new client Early sign: how often AI names you
How we run AI answers
ChatGPT Which law firm in Chennai handles trademark objections for startups? Your Firm lists trademark filing and objection replies among its areas of practice, and its partners publish plain-English notes on how objections are answered. yourfirm.in YSources Ask anything

What sits around them

Sound familiar?

Why good firms stay hard to find

A referral searched you. Nothing came.

A banker gives a founder your name. That night they search it: an old directory page, no profile. The call never comes.

Unsure what the rules allow.

Rule 36, the ICAI write-up rules, an agency pitching ads. So nothing goes up, while another firm posts a “Top Lawyer” badge.

Filing season full, then small fees.

July to October, no time to take a call. By December the new work is small ITRs; company retainers still come only by reference.

Who we help you reach

The clients you want, and where they look

We start from the work you want more of, not from a platform. A company retainer, an NRI’s property matter and a family’s tax notice come from different people, who check you in different places. So each gets its own pages, its own searches and its own channel, inside your rules.

Retainers, audits, commercial work

Company clients

Founders, CFOs and in-house counsel at growing companies, checking a firm their banker, auditor or investor named.

What they seePartner profiles, the matters you handle, and articles that show you know their sector.

How we find them
  • Searches for your firm’s name
  • Searches like “tax audit for private limited”
  • Founders and finance heads on LinkedIn
  • Readers of your practice pages
Where

Incorporation, GST, trademarks, contracts

Founders and startups

First-time founders needing a CA and a lawyer the same month, who ask AI before anyone.

What they seeA plain explainer of what’s due in year one, and who to call.

How we find them
  • Searches like “company registration CA Chennai”
  • Questions to ChatGPT and Gemini
  • Founders reading LinkedIn
Where

Tax returns, property, succession

NRIs

Indians in the Gulf, UK and US selling a flat or settling a parent’s estate back home.

What they seeWhat an NRI must file or sign, and a call slot in their time zone.

How we find them
  • Searches like “NRI tax return CA India”
  • Searches from the Gulf, UK and US
  • Calls and WhatsApp in their hours
Where

Property, family matters, ITRs, notices

Families nearby

People near your office with a tax notice, a property dispute or a family matter.

What they seeYour address, hours, phone and areas of practice. Exactly what the rules allow.

How we find them
  • Searches like “lawyer near me”
  • Google Maps around your office
  • Searches like “income tax notice reply”
Where

Ask every new client: did you look us up? The answer goes in your client register, and tells us which page to write next for clients like them.

What we’d run

What we’d run for your firm

Within Rule 36 and the Schedule.

A website carrying only what the 2008 Schedule allows: name, contact, enrolment, qualifications, areas of practice, with the declaration. Neutral legal-awareness articles, as the Bar Council’s July 2026 circular permits. No ads, no ratings, no reels selling you.

  • Website to the Schedule, with declaration
  • Case-law and legal-awareness articles
  • Partner profiles that match your enrolment
  • Old portal listings found and flagged
How a referral becomes a client

What a referral sees when they look you up

A referred client arrives with your name, not a search, and checks you before calling. So we make sure they find you: your firm first for its own name, a page that answers their problem, a way to reach you, and one intake question that shows which referrals looked you up.

A referral, a search, your page, a call, a new client. Then the next page is written for people like them.

  1. Someone names your firm

    A client, a banker, or another CA or advocate gives your name, the way your work already starts. We don’t replace that; we make sure it reaches you.

  2. They search your name

    On Google, on Maps, or by asking ChatGPT. Your own website and profile come first, not a directory page with someone else’s rating.

  3. They check you handle their problem

    An article or service page explains it plainly: a GST notice, a title check, a cheque bounce case. For advocates, legal awareness only, never a pitch.

  4. They call or write

    Phone, email and address, as your rules allow. We count calls and website clicks from your Google profile and site, never the caller’s details.

  5. You note how they came

    One question at intake: who referred you, and did you look us up? It goes in your client register, and the next page follows the answers.

What we report every month

The number we report: cost per new client

Cost per new client is what you spend on marketing, our fee plus any ads where allowed, divided by new clients who found or checked you online, from your client register. Monthly, with two early signals: searches for your firm’s name and calls from your Google profile.

The number

Cost per new client

What your marketing cost for each new client who looked you up.

Marketing spendNew clients who looked you up

Every month · from your client register

Read from

  • Your client register. New matters and engagements, with the intake answer: referred, searched, or both.
  • Google Business Profile. Calls, website clicks and direction requests from your profile.
  • Google’s search report. How often people search your firm’s name, and which pages they open.
  • Your website’s analytics. Calls and enquiry forms from the website, with no client details.
Marketing spend ÷ new clients who looked you up, month by month.

  • Why not website traffic?

    Traffic is an early signal. A busy site that brings no new matters pays no fees.

  • Why not rankings or ratings?

    Ratings are what the Bar Council objects to, and a rank with no calls is worth nothing.

Let’s make sure your next referral finds you.

Book a free strategy call WhatsAppCall +91 96556 78711
After trying several agencies, we finally found a team that understood our business and customers. Their thoughtful website content placement explained our services from the customer’s perspective and helped improve website traffic. A refreshing experience!
ArthurCA
Portals, referrals or your own site

Should you list on Justdial and Sulekha?

Advocates: no. The Bar Council told Justdial, Sulekha and other portals to remove lawyer listings in July 2024, after a Madras High Court ruling. CAs: not for audit and attest work (ICAI clause 3.4). Keep referrals as your main route; your own site and Google profile make sure a referral can find you.

  • Listing portals

    Advocates
    Named in the 2024 Bar Council notices
    CA firms
    Barred for audit and attest work

  • Referrals only

    Who decides
    The person who names you
    The risk
    Lost if they can’t find you

  • Your site, with us

    Who controls it
    You, within your rules
    Who sees it
    Everyone your referrals send
Bar Council and ICAI rules

Can a lawyer or CA advertise in India?

Advocates: no. Bar Council of India Rule 36 bars soliciting or advertising, directly or indirectly; a website may show only the 2008 Schedule’s details. CAs: yes, through a factual write-up; since 1 April 2026 non-exclusive services may be pushed, while audit and attest stay pull only (ICAI Code of Ethics 2026). Neither may use client testimonials.

What advocates and CA firms may publish, with the rule it comes from
What it means for your marketingSource
Advocates, IndiaNo soliciting or advertising, directly or indirectly. A website may carry name, contact, enrolment, qualifications and areas of practice, with a declaration of accuracy.BCI Rules, Part VI, Chapter II, Rule 36 and the 2008 Schedule, as quoted by SCC Online
Listing portalsLawyer listings with ratings and prices breach Rule 36; Justdial, Sulekha and other portals were told to remove them.Madras High Court, P.N. Vignesh, 3 July 2024; BCI notices, July 2024
Social media, advocatesNo self-promotion, promotional reels or influencer endorsements; neutral legal-awareness posts and case-law updates are allowed.BCI statement, 17 March 2025 (LiveLaw); BCI circular, July 2026 (SCC Online)
CA firms, IndiaA write-up: honest, no exaggerated claims, no testimonials, fees, awards or catch words.ICAI Code of Ethics 2026 (icai.org PDF), Advertisement Guidelines 3.1.3
CA servicesPush allowed for non-exclusive services such as accounting, GST and advisory; audit and attest on pull only; no aggregator listings for them.ICAI Code of Ethics 2026 (icai.org PDF), 3.3.3 and 3.4, from 1 April 2026
Paid ads, CA firmsNot settled. The Code bars any advertisement that solicits visits to your website, so ask ICAI before running ads.ICAI Code of Ethics 2026 (icai.org PDF), 3.3.5
First 90 days

Your first 90 days, month by month.

  1. Weeks 1–2Audit

    We check what a referral finds.

    What a referral finds0 of 4 checks
    • Searches for your firm’s name
    • Google profile and portal listings
    • Site against Rule 36 or ICAI 3.1.3
    • How new clients reach you today

  2. Weeks 3–4Build

    We fix the site and profiles.

    Build0 of 4 live
    • Website to the Schedule or write-up
    • Google Business Profile corrected
    • Partner profiles on LinkedIn
    • Intake question in your register

  3. Month 2Publish

    We publish, a partner approves.

    Publish0 of 3 steps
    • A partner signs off every page
    • Service pages and updates live
    • First new clients marked

  4. Month 3Grow

    We write for the clients you want.

    Monthly routine0 of 3 jobs
    • Pages for the work you want
    • Name searches, month on month
    • Monthly report from your register
FAQ

Questions about marketing a law or CA firm

The rules

Reply once, calmly and factually, without naming the client or the matter, and without confirming they were your client at all: confidentiality outlives the review. We draft the reply and a partner approves it before it goes up. If the review is fake or abusive, we report it to Google under its review policy. We never answer it by asking other clients for good reviews.

The ICAI Code of Ethics, 13th edition, took effect (ICAI press release). Its advertisement guidelines let a CA firm publish a factual write-up in print, online and on social media, in push as well as pull mode, for non-exclusive services such as accounting, GST and advisory. Audit and attest stay pull only. Testimonials, fees, awards and catch words remain barred (clause 3.1.3).

It isn’t settled, so we don’t start there. The Code allows a write-up on social networking sites in push mode for non-exclusive services, but clause 3.3.5 bars any advertisement that solicits people to visit your website. Paid ads sit between the two. We ask you to confirm with ICAI first; until then we build the website, Google profile and articles, which are clearly allowed.

CA firms can, as a write-up: facts about the firm and its services, updates and articles, no testimonials or catch words, and without asking people to visit or like the page (clause 3.3.12). Advocates can post neutral legal-awareness content and case-law updates; the Bar Council’s March 2025 statement and July 2026 circular bar self-promotion, promotional reels and influencer endorsements. We write for LinkedIn first.

Search, AI answers and results

With us, digital marketing for law firms in India is a website built to the Bar Council Schedule, a Google Business Profile with only the permitted facts, neutral articles on judgments and law changes, partner profiles on LinkedIn, and pages AI tools like ChatGPT can quote. No paid ads or ratings for advocates in India. Firms outside India: Google Ads where your bar allows it.

Yes, within the rules. Law firm SEO here means your firm coming first for its own name, plus neutral pages and articles that answer what clients search: a cheque bounce notice, a property title, a trademark objection. Name searches can improve within weeks of fixing the site and profile; practice-area searches take months. We report both every month.

For a CA firm: an ICAI-compliant write-up and website, with audit and attest on pull and non-exclusive services such as GST, bookkeeping and virtual CFO work explained in full; a Google Business Profile; due-date explainers before filing season; partner articles on LinkedIn; and WhatsApp reminders to your existing clients. Paid ads only after you confirm with ICAI.

No. The question is about how they found you, not about their matter, and the answer stays in your own client register. Each month we receive only counts: how many new clients, and how many of them looked you up. No names, matters or contact details reach us, our reports or Google. Those counts give your cost per new client.

They review them; we draft them. We interview a partner for twenty minutes, write the article or service page in plain language, and the partner corrects and approves it before anything goes live. Nothing is published in your name without that sign-off, because under Rule 36 or the ICAI Code the responsibility stays with you, not with us.

Cost and fit

It depends on the work, not on a package. The drivers: whether the website needs rebuilding to the Schedule or the ICAI write-up rules, how many practice areas or services need pages, how many articles a month, whether partners want LinkedIn support, and, for CA firms or firms outside India, any ad budget, paid straight to Google. We price it on the first call.

Corrections show first: once your website and Google profile are fixed, a referral who searches your name finds you. Practice pages and articles take months to rank and to be quoted by AI tools. New clients follow on your profession’s clock, mostly through referrals. We don’t promise a number; every month we report new clients and how they found you.

You do. The domain, the website and its files, your Google Business Profile, partner LinkedIn pages and the analytics are set up in the firm’s name, with us added as managers. If you stop working with us, you remove our access and keep everything, including every article your partners approved. Nothing is held back or locked behind our login.

Yes, on websites. We built the website for Kapoor Law Firm, and Arthur, a chartered accountant, wrote that our website content “explained our services from the customer’s perspective and helped improve website traffic”. We have no law or CA case study with measured results yet, so the first two weeks audit what a referral finds today, before you spend on anything else.

Next step

See what a referral finds
when they search you.

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