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Restaurant marketing agency

Restaurant marketing agency for full tables, direct orders.

From Chennai, for restaurants, cafés and cloud kitchens across India: Google, Maps, Instagram and WhatsApp ads, orders that come to you, and every Monday, what each direct order cost you.
Where your guests come from

The ads that bring guests straight to you

As a restaurant marketing agency, we run the ads where people decide where to eat: Google Ads for “biryani near me” searches and Facebook and Instagram for the dish they didn’t plan on tonight. Each ad ends in a call, a WhatsApp booking or an order on your own site, so the guest’s number stays with you.

People hungry nearby, right now

Google Ads

  • Search ads
  • Ads on Google Maps
  • Call ads
  • Ads across Google, Maps and YouTube

Ads on searches like “biryani near me” and “family restaurant in Velachery”, only within a short drive of your outlet and only while you’re open, with Call, Directions and Order buttons. Budget moves to the hours and areas that bring orders.

Reaches
Lunch & late-night ordersGroup & party bookingsVisitors & food lovers
We judge it by
What each order cost from your billing software
How we run Google Ads
biryani near me AllMapsImagesNews Sponsored YYour restaurantyourrestaurant.in › order Biryani & Meals Near You · Order Direct or Book a Table Today’s menu, family combos and weekend tables. Order direct for takeaway or delivery. MenuOrder onlineBook a tableDirectionsCall

Guests scrolling before they’re hungry

Facebook & Instagram ads

  • Reels ads
  • Click-to-WhatsApp ads
  • Ads to people nearby
  • WhatsApp order button

Reels of the dish being made, shown to people a short drive away around lunch and dinner. One tap opens WhatsApp to book a table or order direct, and guests who chatted once see next week’s special first.

Reaches
Regulars nearbyGroup & party bookingsLunch & late-night orders
We judge it by
What each order cost from your billing software
How we run Facebook & Instagram ads
YyourrestaurantSponsored A drawn banana-leaf meal: rice, sambar, rasam, curd, poriyal, papad and a vada yourrestaurant Sunday banana-leaf meals are back. Book a table or order direct on WhatsApp.
Sound familiar?

What’s eating into your margins?

Your regulars belong to the app.

A regular orders every Thursday, and you have no number to send the festival menu to. Every repeat order pays commission again.

Empty tables on ordinary weeknights.

Saturday is full, Tuesday is half empty, same rent. On Google Maps, guests nearby see last year’s menu and an unanswered one-star review.

Targeting strategy

Who we target, and how we reach them

We start from your menu, not from the ad platform. A birthday dinner for twelve, a Thursday biryani and a late-night delivery have different guests, who live, work, search and scroll in different places. So each gets its own targeting, its own ad and its own hours.

Birthdays, office lunches, family dinners

Group & party bookings

Families, office teams and friends booking a big table days ahead: the biggest bill of the week.

What they seeYour private area, the set menu and a one-tap WhatsApp booking.

How we find them
  • Searches like “party restaurant near me”
  • Offices and IT parks nearby
  • People like your past group guests
  • Visitors to your menu page
Where

Weeknight dinners, weekend orders

Regulars nearby

People living or working a short drive away who have eaten with you and would come back.

What they seeThis week’s special and a reorder link, from you, not the app.

How we find them
  • Your WhatsApp list of past guests
  • Instagram followers and page visitors
  • A few kilometres around your outlet
  • People who ordered on your site
Where

Combos, biryani, late-night delivery

Lunch & late-night orders

Office workers and students inside your delivery radius, ordering on their phone at lunch or late at night.

What they seeThe combo, the delivery time and a direct order link.

How we find them
  • Pin codes inside your delivery radius
  • Lunch and late-night hours only
  • Searches like “biryani delivery near me”
Where

The dish your city is known for

Visitors & food lovers

Visitors, people new to the area and food lovers looking for a place they haven’t tried.

What they seeYour signature dish, real photos, honest reviews and directions to your door.

How we find them
  • Searches like “best dosa in Chennai”
  • Map searches near hotels and landmarks
  • Interest in food and dining out
Where

Every order sharpens the targeting. Each paid order, matched from your billing software, shows Google and Meta which ad, area and hour brought a real guest.

What we’d run

What we’d run for your restaurant

Move your regulars from the app to you.

We don’t ask you to leave Zomato or Swiggy. We give guests a reason to order direct next time: your own ordering page, a WhatsApp number on bills and tables, and a direct-order offer that costs you less than the commission.

  • Your own ordering page
  • WhatsApp number on bills and tables
  • Direct offer below the commission
  • Direct vs app orders, every Monday
How we bring orders direct

How a guest becomes your regular, not the app’s

Every ad ends in a chat or an order with you, not on an app. The guest books or orders on WhatsApp or your own site, the order lands in your billing software, and their number joins your list. Each paid order also goes back to Meta and Google through conversion tracking.

Ad, chat, order, your list. Then the guest comes back.
  1. The ad brings a guest

    A search on Google or Maps, or a Reel on Instagram, ends in a tap on Call, Directions or WhatsApp.

  2. A reply in the chat

    WhatsApp sends the menu, today’s special and table slots, and takes the order or the booking right there.

  3. The order reaches your till

    Direct orders and bookings land in your billing software or booking list, so we count what was paid for, not clicks.

  4. The guest joins your list

    With their consent, the guest’s number is saved for the next festival menu or reorder, with no app in between.

  5. The order goes back to the ads

    Each paid order is sent to Meta and Google, so the ads find more guests like them.

What we report every Monday

The number we report: cost per direct order

Cost per direct order is your ad spend divided by the orders that reached your billing software from your own site, WhatsApp and calls, by campaign. Table bookings get the same number from your booking list. We send it every Monday beside your app orders, so you see how much of the business now comes direct.

The number

Cost per direct order

What your ads cost for each order that came to you.

Ad spendDirect orders in your billing

Every Monday · from your billing software

Read from

  • Your billing software. Petpooja or whichever you use: direct orders, app orders and table bookings.
  • Google Ads. Spend by campaign, area and hour of the day.
  • Meta. Spend by campaign and audience, across Facebook and Instagram.
  • WhatsApp. Chats, bookings and reorders from your list.
Ad spend ÷ direct orders, week by week, by channel.
  • Why not followers or views?

    A Reel that gets views but sells no biryani is the most expensive post you’ll make.

  • Why not the app dashboard?

    It counts the app’s orders, not yours, and keeps the guest’s number.

Let’s bring your regulars back to you.

Our Shopify website was delivered on time, and the SEO work helped bring more traffic to our business. Their social media management went beyond regular posting, generating enquiries and actual orders. A reliable team that understands business needs!
SureshRuchi #1 Restaurant, Canada What we did Ecommerce websiteSocial media
Apps, deal platforms or your own ads

Should you rely on Zomato and Swiggy?

Use them, don’t depend on them. Zomato and Swiggy bring new guests, take commission on every order and charge again for ads (Bruhat Bengaluru Hotels Association, 2026). ONDC apps charge less but bring fewer orders so far (BNP Paribas, 2025). Dineout, District and EazyDiner fill tables with discounts. Your own ads keep the margin and the guest’s number.

  • Delivery apps

    Who keeps the guest
    The app
    What you pay
    Commission per order, plus app ads
  • ONDC apps

    What you pay
    Less commission than the big apps
    How many guests order
    Far fewer, so far
  • Table-booking platforms

    How guests come
    Through deals and discounts
    What you pay
    The discount, plus platform fees
  • Your own ads, with us

    Who keeps the guest
    You, in your own list
    What you pay
    Ad spend plus our fee
FSSAI and the ad platforms

What can a food ad say in India?

Food ads must be truthful, and may not use the FSSAI logo or licence number to sell; the rules reach “any person who advertises”, agencies included (FSSAI Advertising and Claims Regulations). Google doesn’t allow alcohol ads in India, Meta sets state age limits, and Google bars paid or one-sided review requests.

What changes a restaurant’s ads in India, and the rule it comes from
What it means for your adsSource
Food claimsTruthful, not misleading; no FSSAI logo or licence number used to promote a sale; anyone party to the ad can be penalised under Section 53.FSSAI Advertising and Claims Regulations 2018, regulations 4(9), 4(13) and 13
Alcohol on GoogleNot allowed in India, apart from certified 0% drinks.Google Ads alcohol policy
Alcohol on MetaBanned in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland; 21+ in Tamil Nadu, 25+ in Delhi and Maharashtra.Meta advertising standards: alcohol
Google reviewsNo paying or rewarding for reviews, no asking only happy guests, no review targets for staff.Google Maps contributed content policy
First 90 days

Your first 90 days, week by week.

  1. Weeks 1–2Audit

    We look at your orders and listings.

    Orders and listings audit0 of 4 checks
    • App and direct orders in your billing
    • Google Maps listing and reviews
    • Instagram, menu and photos
    • Food claims against FSSAI rules
  2. Weeks 3–4Build

    We set up direct orders.

    Build0 of 4 live
    • Ordering page and menu
    • WhatsApp booking and reorder replies
    • Each order traced back to its ad
    • Paid orders matched to Meta and Google
  3. Month 2Launch

    We go live, then learn.

    Launch0 of 3 steps
    • Your approval on every creative
    • Google, Maps and Instagram live
    • First direct orders counted
  4. Month 3Scale

    We scale what brings orders.

    Weekly routine0 of 3 jobs
    • Budget to the ads that sell
    • Dish and offer tests
    • Monday report from your billing
FAQ

Questions about restaurant marketing

Orders, apps and tables

The ads, plus what happens after the tap. Digital marketing for restaurants means Google Ads and Maps for people searching nearby, Instagram and Facebook Reels, a Google Maps listing kept current, WhatsApp for bookings and reorders, and your own ordering page. Each part is judged on orders and table bookings in your billing software, not on likes or followers.

Compare what each order leaves you. An app order pays commission, payment fees and often a discount you didn’t choose; a direct order pays for the ad and an offer you pick. At billing, your cashier asks dine-in guests to save your WhatsApp number for menus and offers. Every Monday we put direct and app orders side by side.

They can be, for being seen inside the app, but you pay for the ad and then commission on the order, and the guest stays with the app. Ads outside the app, on Google and Instagram, can send guests to your own page instead. Judge both on what you keep per order, from your billing software, not on the app’s dashboard.

Your billing software shows which nights are slow and which dishes sell on them, so we start there. The weeknight offer also goes on your Google Maps listing and to your WhatsApp list, so ads aren’t the only route. Your staff confirm each booking on WhatsApp and mark who came, so we count tables filled, not views.

Yes. Orders land in your billing software as they do now, and bookings in your register or booking app. WhatsApp sends the menu, table slots and confirmations automatically; your staff handle anything unusual, like a party of twenty or a special request. We write the replies with you, so they sound like your restaurant, not a bot.

Cloud kitchens, food brands and cost

With no storefront, your rating is the shop, and a late rider or a wrong order can cost stars you didn’t earn. So reviews come first: we ask every direct customer the same way and reply to each one. Each brand from your kitchen gets its own page and its own ads, shown only inside your delivery radius at the hours it sells.

Yes, but the season is different: sweets and ice cream sell as gifts and festival boxes, so Diwali, Pongal and wedding months matter more than weeknights. We run Google Shopping and Instagram ads to your own online store (we build on Shopify) and check every pack claim against FSSAI’s rules. We built the website for Pohieer Ice Creams; we haven’t run their ads.

Two parts, on separate lines. Your ad budget goes from your own ad accounts straight to Google and Meta. Our fee depends on the number of outlets or brands, how many Reels and photo shoots a month, whether you need an ordering site, and whether order tracking needs building. We price it on the call, after seeing your orders.

Calls, directions taps and WhatsApp chats start in the first week a campaign is live, and orders follow when the menu, the offer and the reply are right. Reliable cost-per-order numbers need a few weeks of orders in your billing software. We don’t promise a date; we report orders, bookings and spend every Monday.

We do: Reels and photos shot at your outlet, ad creatives for each dish and offer, and the photos on your Google Maps listing. Your team approves every creative before it runs, and every claim, from “pure ghee” to “best in town”, must be one you can prove, because FSSAI’s rules hold the advertiser and its agency to it.

Rules, reviews and our work

Yes. For Ruchi #1, a Sri Lankan and South Indian restaurant in Canada, we built the Shopify ordering website and run their social media; the owner says it brought “enquiries and actual orders”. We also built the website for Pohieer Ice Creams. Neither has published order numbers, so we start by auditing your own orders.

Claims must be truthful and not misleading, and an ad may not use the FSSAI logo or licence number to promote a sale (FSSAI Advertising and Claims Regulations 2018, regulations 4(9) and 4(13)). Regulation 13 penalises “any person who advertises or is a party to the publication”, so we check every claim, from “healthy” to “best in town”, before it runs.

Not on Google in India: its alcohol policy doesn’t permit alcohol ads here, apart from certified 0% drinks. Meta’s alcohol policy follows state law: no alcohol ads in Bihar, Gujarat and other dry states, and age floors such as 21+ in Tamil Nadu. So we advertise the food, the evening, live music and the events.

Ask every guest the same way, at the end of the meal or in the WhatsApp thank-you, with a direct link. Google’s review policy bans paying or rewarding for reviews, asking only happy guests, and review targets for staff. Reply to every review, good or bad: the next guest deciding where to eat reads your reply.

Next step

Find out what a direct order
costs you.

Book a free call

Marketing that shows up in your revenue.

Book a free 30-minute strategy call with Sunandha and the team.

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