More delivered orders. Fewer parcels coming back.

Before dispatch, not after. Every COD order gets a WhatsApp message to confirm or pay online; unconfirmed orders and pincodes that keep refusing parcels wait for a call. A prepaid offer at checkout moves buyers off COD, and the ads learn from delivered orders only, so they stop finding people who refuse the parcel at the door.

Because ROAS counts an order the moment it’s placed, including COD parcels that come back a week later. Cost per delivered order is your ad spend divided by orders your courier delivered and that weren’t returned, by campaign. It’s the number your bank agrees with. We still show ROAS each Monday, beside it, so you can see the gap.

They do different jobs. Google Shopping and Search catch people already looking for your product: higher intent, smaller volume. Facebook and Instagram reach people who haven’t searched yet; over 70% of Indian D2C brands rely on Meta as their main channel (DSG Consumer Partners, Meta and ViralMint survey, via Entrepreneur India, 2025). Most brands need both, with the budget split weekly by cheaper delivered orders.

By treating your past buyers as the cheapest orders you have. A post-delivery message on WhatsApp, reorder reminders timed to how long each product lasts, new drops shown to past buyers first, and abandoned-cart emails. Ads skip people who just bought, so you stop paying Meta for a customer you already have. We report repeat orders every Monday.

We focus ads on your own store, where you keep the customer’s number and the second order doesn’t need another ad. Marketplace ads on Amazon, Flipkart, Myntra or Nykaa run inside each seller panel, on the marketplace’s own terms; we’ll tell you on the call whether we take them on for your brand.

Yes, through Meta’s Collaborative Ads: the platform shares its catalogue, and your ads send shoppers to your listing in its app, with sales reported back. Meta names Blinkit, Swiggy and Zepto as partners and reports Britannia cutting its cost per purchase 45% in a quarter. That’s Meta’s own case, not ours.

Two parts, on separate lines. Your ad budget goes from your own ad accounts straight to Google and Meta. Our fee depends on how many products and categories we advertise, how many creatives you need each month, whether WhatsApp and email flows need building, and whether your tracking already reads delivered orders. We price it on the first call.

We do: product shots, Reels, creator-style videos and catalogue ad designs, in batches on a set schedule, so new ones are ready before the old ones stop selling. Our team in Chennai has made video commercials for an online silk saree store. You approve every creative before it runs, and nothing claims a discount your store doesn’t actually give.

Orders usually start in the first week a campaign is live. Delivered-order numbers need a couple of weeks more, because COD parcels take days to deliver or return. Fewer returns follow once the WhatsApp checks are live. We don’t promise a ROAS or a date; we send cost per delivered order, prepaid share and repeat orders every Monday.

Yes, on the store and creative side. We rebuilt Chennai Silks Australia’s online store and made its video commercials, built Kapoor Vastralaya’s ecommerce site and Ruchi’s Shopify ordering site, and made ad films for Thangam Jewels. None of them has shared ROAS or RTO figures we can publish, so we start with a two-week audit of your orders and returns.

It depends on the gap. One in-house marketer can run Meta well but rarely also makes creatives, builds WhatsApp flows, fixes the Merchant Center feed and connects your courier data. A D2C marketing agency brings those people together. Many brands keep one person in-house who owns the numbers, and use an ecommerce digital marketing agency for the rest.

Yes. Your team packs, ships and calls the orders that need a call; we set up the WhatsApp confirmations, reminders and tags so they only call the risky ones. Your courier panel and store stay yours. Every Monday we show which pincodes, products and ads bring returns, so your team knows what to fix first.

Four come up most. Google’s Merchant Center policy wants feed and store to match on price, shipping and returns. The CCPA’s 2023 dark-patterns guidelines bar fake urgency and hidden charges. Legal Metrology rules require MRP and country of origin on listings, and ASCI’s guidelines require disclosure on paid influencer posts.