Technical base
Crawl, index and speed. Without it, pages exist but never appear, or load too slowly to win the click.
We pick the searches your buyers make before they pay, get you onto page one for them, and count the leads every Monday.
An SEO agency makes your site findable, and chosen, for the searches your buyers type before they pay. It fixes what stops Google crawling and trusting you, writes pages that answer real buyer searches, earns links and mentions that vouch for you, wins local search, then counts leads, not just positions.
Buying from Dubai, Toronto or Texas? We take on SEO for India, the UAE, the US and Canada, and each market gets its own keyword research, because searches and competitors differ. Selling products online? Start with ecommerce SEO.
| Technical | On-page | Off-page | Local | |
|---|---|---|---|---|
| The job | Let Google crawl, index and trust the site | Make each page answer one buyer search | Earn links and mentions that vouch for you | Win the map pack and nearby searches |
| Where it lives | Code, speed and site structure | Titles, copy, headings and internal links | Other sites, lists and directories | Google Business Profile and local listings |
| Broken looks like | Good pages sit unindexed | Pages rank for the wrong searches | You stall behind rivals on page two | You are missing from Maps |
Fixes to pages already ranking 8–20 for buyer searches can move within weeks. New pages and the authority behind them usually take three to six months. Search works in layers: a technical base so Google can crawl and index you, pages that answer the search, then links and mentions that vouch for you.
Google can reach and render the page. A blocked folder, a login wall or a slow template stops everything below, so we check this first.
The page is stored under one address. Duplicates, thin copies and wrong canonicals split its strength, so Google picks the wrong version or none.
Its answer, its links and the internal links pointing to it beat the pages above it for a buyer’s search. Pages sitting at 8–20 are the nearest to a win.
A clear title, a useful snippet and a fast load (Core Web Vitals) earn the click over the result next to it. Ranking third with a better title can out-earn ranking second.
The page makes the next step obvious, and the enquiry lands in your CRM tagged with its source, so we can count it.
Crawl, index and speed. Without it, pages exist but never appear, or load too slowly to win the click.
Answers to buyer searches, money pages first. Without them you rank for the wrong searches, or none.
Links, mentions and real authors (E-E-A-T, in plain words: proof you are who you say). Without it you stall on page two.
Five jobs, in the order they pay back. Each one ends in something shipped, not a slide.
Crawl, index and speed first, then a map from each buyer search to the page that should win it.
We ship the fixes and rewrite the money pages for the searches that pay. Pages ranking 8–20 go first. Selling products? See ecommerce SEO.
Pages for real buyer questions, in clusters around each service. It is content marketing planned from search demand, with old pages refreshed first.
Links and mentions from sites Google and buyers trust, including the “best SEO agencies” lists buyers read. Local citations feed your local SEO.
Organic leads and sales from your CRM first, then the clicks and money-keyword positions that predict them. Same short report every Monday.
Where we find the gaps, fix them and count the leads. Every login is yours, so the audit trail stays with you.
Demand, crawl errors and who outranks you.
Your CMS and your edge, so fixes ship, not just get listed.
Enquiries traced from search to your records.
Organic leads: enquiries and sales that began on a search, counted from your CRM or store, not from our dashboard. Clicks by page in Search Console and money-keyword positions come next, because they predict leads. We agree the number up front and report it every Monday. Rankings are a signal, not the goal.
The number
Organic leads
Enquiries and sales that started on an organic search, from your own records.
Agreed up front · every Monday
Positions shift with place, device and day. A first-page spot nobody clicks pays nothing.
Visits that never enquire are still just visits. Traffic predicts leads; it is not one.
No. One plan, in a set order. SEO comes first: the crawlable base, the buyer-search pages and the links. AI search optimisation then adds what gets you quoted and named, using those same pages. You get one weekly report covering both, not two retainers competing for one budget.
| SEO builds | AI search adds | |
|---|---|---|
| The base | Pages Google can crawl, index and trust. | The same pages, with plain facts an assistant can quote. |
| The pages | Answers to the searches buyers type. | Direct answers up top, and comparison pages. |
| The proof | Links and mentions that lift rankings. | The same mentions on the lists and reviews assistants read. |
| The score | Organic leads, clicks and positions. | How often an assistant names you. |
It depends on three things: the size of your site, how competitive your searches are, and how much content and link work the gaps need. The audit comes first. It shows where you stand and what it will take, and you see the scope and price in writing before you commit.
Weeks 1–2Audit
A technical audit, plus a keyword map that gives every buyer search the page that should win it, and a list of who ranks instead of you.
Week 2Number
Organic leads or sales, counted from your CRM or store, so every later decision is judged against one baseline.
Weeks 3–6Fixes
Technical fixes go live, and the pages closest to page one are rewritten first, because they pay back soonest.
Weeks 6–12Grow
Pages for the questions buyers ask, refreshes for pages slipping, and the links, lists and listings that vouch for you.
Every MondayReport
Organic leads first, then clicks and positions, with what we changed, what moved and what comes next.
SaaS & tech
Buyers compare tools on Google long before they book a demo. More demos booked
Manufacturers
Importers in India and abroad search the part, then ask for a quote. More dealer enquiries
Law & CA firms
People search a lawyer or CA by problem and city. More client enquiries
Dental clinics
Treatment searches become booked consultations. More new patients
Interior designers
Homeowners research styles and costs for months before they enquire. More qualified enquiries
Not a fitIf you need enquiries this month, SEO is the slow route; Google Ads can buy those searches today. SEO fits when the business can wait a few months for results that keep paying.
Choose the agency that can say what it will ship in your first six weeks, which number it will report, and who owns the accounts. Be wary of promised positions, keyword packages and reports full of rankings with no leads. Ask each agency the same six questions and compare the answers.
| A good answer | A red flag | |
|---|---|---|
| What will you ship in six weeks? | A named list: fixes, pages, listings. | “Ongoing optimisation.” |
| Which number do you report? | Leads or sales, from our CRM. | Rankings and traffic only. |
| Who owns the accounts? | You do, from day one. | They hold the logins. |
| How do you pick keywords? | From buyer searches, mapped to pages. | A fixed list of 20 keywords. |
| How do you earn links? | Real mentions on sites buyers read. | Bought links and directories in bulk. |
| Do you promise rankings? | No. A plan, a count and a weekly report. | “We will get you to number one.” |
| Can we talk to the people doing the work? | Yes, they are on the call. | Only an account manager. |
| What happens if we leave? | You keep the site, accounts and data. | Reports, logins and content stay with them. |
Technical SEO makes sure search engines can crawl, render, index and trust your site. It covers page speed and Core Web Vitals, site structure and internal linking, duplicate pages, redirects, sitemaps and schema. When it is broken, good pages sit unseen: Google cannot reach them, cannot tell which version to show, or ranks a faster competitor instead.
Technical SEO fixes how search engines crawl and read your site. On-page SEO shapes each page: its words, titles, headings and links. Off-page SEO earns links and mentions from other sites that vouch for you. Local SEO wins the map pack and nearby searches. Most businesses need all four, usually in that order.
Fixes to pages already ranking 8–20 can move within weeks. New pages and the authority behind them usually take three to six months. We report every Monday from Search Console and your CRM, so you watch it build week by week.
Yes, and start with SEO. The technical base, buyer-search pages and links it builds are what AI assistants read. Once those pages rank, we add AI search optimisation: the answer-first formatting and off-site mentions that get you quoted. One plan, one weekly report.
E-E-A-T stands for experience, expertise, authoritativeness and trust. It is how Google’s quality raters judge whether a page deserves to rank. In practice: real authors with real credentials, a verifiable business address, honest sources, and other credible sites that mention you. A clinic page written by a named doctor beats an anonymous one every time.
If customers come to a place, or search “near me”, yes. Local SEO runs on your Google Business Profile, reviews and consistent listings, and it decides who appears in the map pack. It shares its foundations with this work, so we plan them together. For the detail, see local SEO and Google Business Profile.
Striking distance means pages already ranking around positions 8–20 for a search that matters. They are close enough that a clearer title, a direct answer, better internal links or a faster load can lift them onto page one. It is why we fix money pages before writing new blogs: the nearest wins sit on pages you already own.
Core Web Vitals are Google’s measures of how a page feels to use: how fast the main content loads, how quickly it responds to a tap, and whether the layout jumps. They are a ranking signal, a modest one, but a slow page also loses the click and the enquiry. We read them in Search Console and fix the worst templates first.
No honest agency can. Google decides rankings, and nobody outside it controls them, so be wary of anyone who promises position one. What we commit to is the work, the plan and the count: the audit, the fixes and pages we ship, and a Monday report of what moved in your leads, clicks and money-keyword positions.
Yes. We take on SEO for India, the UAE, the US and Canada. Each market is researched on its own, because searches, competitors and even spellings differ: what ranks in Dubai does not rank in Chennai or Toronto. Abroad and weighing an SEO agency in India? You get the same weekly report and calls.
Yes. Our team is in Chennai, and we work with businesses across India, the UAE, the US and Canada. Whichever city you are in, you get the same audit, the same fixes shipped and the same short report every Monday, with calls at times that suit your time zone.
Yes. Most sites we work on were built by someone else, on WordPress, Webflow, Shopify or custom code. The audit shows what the platform allows. Where fixes need a developer, we write them up precisely and ship them with yours, or build them ourselves. You never need to rebuild a site just to rank.
Access to Google Search Console, GA4, your CMS and your CRM or store, so we work in your accounts and you keep them. Plus a little of a specialist’s time for content: someone who knows your product or practice and can check the facts. Everything else, the audit, the fixes, the pages and the links, we do.
Yes: links from credible sites are still one of the strongest signs that a page deserves to rank. We earn them through digital PR, genuine mentions, and listings on the lists and directories your buyers already read. We do not buy links in bulk or run networks; those are the quickest way to a penalty that takes months to undo.
Yes, and they teach each other. Paid search shows within days which searches turn into enquiries, so we move the winners into the SEO plan. SEO then gives you pages that rank for free over time, which lowers what you need from ads. If you want both, Google Ads runs from the same weekly report.
A 30-minute call. Send us your site and the number you care about, and we show you where your buyers search, who outranks you and what we would fix first.