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Shopify development company

A Shopify store built to sell.

We build and fix Shopify stores so they load fast, convert better and stay easy for your team to run. Design and development, one team.

Every layer has a job and a cost. We keep the ones that earn their weight.
The short answer

What a Shopify development company does

A Shopify development company builds and improves Shopify stores: themes and custom sections, product and collection templates, apps and integrations, migrations from WooCommerce or Magento, speed work, and Shopify Plus checkout customisation. The aim is a store that loads fast, converts well and that your own team can edit without a developer.

We build it with SEO and CRO in from day one, alongside our ecommerce SEO and CRO work. Browse all services.

Theme, custom theme and headless Shopify builds compared: when each fits, who edits it and what it costs to keep
Theme + sectionsCustom themeHeadless (Hydrogen)
When it fitsMost stores: a clear catalogue and a standard shopping journeyA catalogue or journey the themes can’t shapeRich content, several storefronts, or speed needs a theme can’t meet
Who edits itYour team, in the theme editorYour team for content, a developer for structureA developer for most changes
What it costs to keepLowest: updates come with the themeMedium: we maintain the codeHighest: two systems to run and update
How it works

Theme, custom or headless: how to choose

A well-built Online Store 2.0 theme with custom sections suits most stores. Go custom or headless only when your catalogue, content or performance needs outgrow it. Decide by three things: how complex the catalogue is, who will edit the store every week, and what the build costs to maintain once it is live.

Start on the shortest span that carries your load. Add length only when the numbers ask for it.
  1. Start with a theme

    An Online Store 2.0 theme, set up properly. Your team edits every page.

  2. Add custom sections

    Bespoke blocks for the pages that sell: product, collection, bundles. Still the theme editor.

  3. Go custom if it stops fitting

    A catalogue, filters or a journey no theme shapes. We take on the maintenance.

  4. Go headless last

    Hydrogen or a custom front end, only for content or speed a theme can’t reach.

Why stores end up slow

App bloat

Each app adds scripts to every page. Ten apps doing what two native features could is the commonest cause of a slow, low-converting store.

Headless too early

A custom front end on a small catalogue buys complexity, not sales. Your team ends up waiting on a developer for every banner.

Chasing a score, not sales

A perfect speed score on a page nobody wants to buy from helps no one. We fix what shoppers feel first: the product page and checkout.

What we do

What our Shopify development covers, tab by tab

Five jobs. Some stores need one, a new build needs all five.

Find what’s holding the store back.

We read the store the way a shopper does: how fast it loads on a mid-range phone, which apps load with it, and where visitors leave the funnel. Then we sort every app into keep, replace or remove, and hand you a ranked fix list with the work each item needs.

  • Speed and Core Web Vitals, template by template
  • App audit: keep, replace, remove
  • Conversion funnel review, home to checkout
Tools

The Shopify tools we work in

Native Shopify features first, apps only where they earn their weight. Your Shopify admin, apps and theme code stay in your name from day one. See all services for what sits around the store.

Build

Design in Figma, build on Shopify.

  • Shopify
  • Figma
  • WooCommerce

Measure and test

Speed, funnel and where shoppers get stuck.

  • Google Analytics 4
  • Google Search Console
  • Microsoft Clarity
  • Hotjar
  • Screaming Frog

Connect

Email, WhatsApp, ads and server-side tracking.

  • Klaviyo
  • WhatsApp
  • Meta
  • Google Tag Manager
  • Stape
The one number

How we judge a Shopify build: one number

Revenue per session: your store’s revenue divided by its sessions, which folds conversion rate and average order value into one figure. We compare it with the store before the work, then report it every Monday from your own Shopify records, next to page speed and the change that moved it.

The number

Revenue per session

What each visit to your store is worth.

Store revenueSessions

Weekly · every Monday

Read from

  • Your Shopify admin. Orders, revenue, conversion rate and AOV, read from your own store.
  • GA4 and server-side tracking. Sessions by source, checked against Shopify so the two agree.
  • Core Web Vitals. Page speed by template, before and after each release.
One line, one week per step. A marker shows the change that moved it, so every gain has a cause. We agree the target number in week 2.
  • Why not just conversion rate?

    It can rise while orders get smaller. Revenue per session catches both.

  • Why not traffic?

    More visits to a store that doesn’t convert only raises ad spend.

  • Why not page speed alone?

    Faster pages help only if more shoppers then buy. We report both.

What it costs

How much does a Shopify expert cost?

It depends on the job: a theme setup, a custom build, a migration or ongoing optimisation each price differently, as do catalogue size and integrations. We audit first, so you see a ranked fix list, the scope and a fixed price before you commit. Shopify bills its plan and app fees to you directly.

First 90 days

Your first 90 days of Shopify development, week by week.

  1. Weeks 1–2Audit

    We audit the store.

    Speed, apps and the funnel, read as a shopper reads them, with a keep, replace, remove list and a ranked fix plan.

    Store audit0 of 4 checks
    • Speed by template
    • Apps: keep, replace, remove
    • Funnel review
    • SEO base
  2. Week 2Number

    We set the store’s number.

    Revenue per session, or conversion rate or AOV if that’s the real constraint. Written down before we build.

    The number0 of 3 agreed
    • Which metric
    • Today’s baseline
    • How it’s reported
  3. Weeks 3–6Build

    We build or rebuild.

    Theme, custom sections and templates, integrations and redirects, reviewed with you every week so nothing surprises you at launch.

    Build0 of 4 parts
    • Design in Figma
    • Theme and sections
    • Integrations
    • Redirect map
  4. Week 7Launch

    We launch once test orders clear.

    Test orders, tracking and redirects checked, then live. Nothing goes out without your yes.

    Launch0 of 3 checked
    • Test orders
    • Tracking firing
    • Redirects live
  5. Weeks 8–12Optimise

    We optimise and test.

    Cart, checkout, bundles and speed, one change at a time, with every Monday’s number beside it.

    Optimise0 of 3 tracks
    • Cart and checkout
    • Bundles and upsells
    • Speed
Who it’s for

For brands whose shoppers buy on mobile.

Also beauty and wellness, and food and beverage brands selling direct.

  • Online stores Launch a store, or fix one slowed down by apps and a stuck theme. More orders
  • Fashion brands Big catalogues, sizes and returns need clean templates. More repeat orders
  • Jewellers High-value baskets reward trust, good photography and fast pages. More store walk-ins
  • Manufacturers Wholesale and B2B ordering on the same store. More dealer enquiries

Not a fitIf you aren’t on Shopify and don’t plan to be, see website development. And if you want headless only because it sounds faster, we’ll probably talk you out of it.

FAQ

Questions about Shopify development

Working with us

Four to eight weeks for most stores, from audit to launch. What stretches it is scope: custom sections, a large catalogue, many integrations. Migrations add time for moving data and checking redirects. We give you a dated plan in the first two weeks, and flag early if anything on your side, such as photography or copy, could slow it.

Yes. We move products, customers and orders, map every old URL to its new page and set up redirects, so the rankings you’ve earned carry over. We check the redirects before launch and again after, in Google Search Console. Plan extra time for large catalogues and customer data, and we’ll scope it in the audit.

Only at scale, or when you need checkout customisation, B2B features or several storefronts. Most stores run well on standard Shopify with a good theme and a few native features. We check which plan fits your orders and plans for growth, and tell you plainly if Plus isn’t worth it yet.

As few as possible, with native Shopify features first. Every app adds scripts that load on your pages, so each one has to earn its place. In the audit we sort your apps into keep, replace or remove, then rebuild what matters natively where we can. Reviews, email and WhatsApp apps are usually worth keeping.

Not with proper redirects and content mapping. Rankings dip when old URLs lead nowhere, titles change without a plan, or product pages lose their content. We map every URL, keep titles and copy that rank, and check indexing in Google Search Console after launch. Traffic can still move in the first weeks, so we watch it daily.

Yes. Speed work starts with the app clean-up, because third-party scripts are the usual cause. Then images, theme code and fonts, template by template, measured against Core Web Vitals before and after. We report the change next to revenue per session so you see what speed did for sales.

Yes: design and development together. We design in Figma around how your shoppers buy, then build the same pages on Shopify, so nothing is lost between a designer and a developer. You approve the design before we build and the store before launch, and your team can edit every page afterwards.

Yes. We build for D2C brands selling in India, the UAE, the US and Canada. We plan around your time zone, tax and shipping rules, and your payment gateways and carriers, and we’re on the call with you, not behind an account manager. Meetings are set for hours that suit your team.

Good to know

Shopify is hosted, so you work within its checkout and theme rules, and apps can add monthly cost and page weight. Deep customisation of the checkout is limited outside Shopify Plus. For most D2C brands that trade-off is worth it: you get speed to launch, reliable hosting and a store your team can edit.

Yes. Brands in India run Shopify stores, take payments through Indian gateways, UPI and cards, and ship across the country or abroad. We confirm gateway availability, shipping partners and GST settings while scoping, because they differ by plan and by where your customers are. We build for Indian D2C brands from our Chennai team.

Yes. The Shopify account, theme code, apps, domain and data are in your name from day one. We work as staff in your account, so leaving is easy and your team can edit pages without us. Nothing is locked behind our login, which keeps us earning the work every month.

Not quite. Shopify is a hosted ecommerce platform: it runs the servers, security, checkout and admin for your store, so you don’t buy separate hosting. You still own the brand, products, customer data and domain. What it doesn’t host is arbitrary websites, so a blog or tool outside the store runs elsewhere.

A Shopify web designer shapes how your store looks and how shoppers move through it: layouts, product pages, collection pages and the checkout path, usually in Figma first. A developer then builds that design in the theme. We do both together, so the design that gets approved is the design that ships and converts.

Next step

Find what’s holding
your store back.

A 30-minute call. Send your store link and we’ll tell you what we’d fix first. Read more on content marketing for the pages around it.

Book a call