Hospital marketing that turns OPD enquiries into admissions.

For a multi-speciality hospital, digital marketing for hospitals is the ads plus the appointment desk: search ads by procedure and area, a Maps profile with timings, health-check and camp ads on Facebook and Instagram, procedure explainers on YouTube, a page per speciality, WhatsApp replies and call tracking, and a source field in the HIS so admissions can be counted.

Most of the loss comes after the consultation. When surgery is advised, the family goes home to compare cost and cashless cover, and nobody calls. We set up a follow-up from your desk with the package charges, the TPA and cashless pre-authorisation steps, and a second-consult slot, then report OPD-to-IPD conversion by speciality every Monday.

Cost per admission. Cost per lead rewards cheap forms that never reach the OPD; cost per admission is ad spend divided by the admissions your HIS marks as coming from the ads, by speciality. We also show OPD slots booked, OPD visits and OPD-to-IPD conversion each week, because admissions take time after the first consultation.

Yes. Your call centre and front desk speak to every patient and book every slot. We set up call tracking, WhatsApp templates with doctor timings, slot reminders and missed-call callbacks so they reach the right patients faster, and every Monday we show which calls became OPD visits and admissions, so you know where the desk loses patients.

Calls and WhatsApp enquiries usually start in the first week a campaign is live, and OPD visits follow within days when the desk replies fast. Admissions run on their own clock: a planned surgery can follow the first consultation by weeks. We don’t promise a date; we report slots, visits and admissions every Monday.

Your spare beds and the specialities that lift ARPOB first. A hospital marketing strategy picks the procedures with capacity (orthopaedics, cardiology or oncology, say), the area patients will travel from, and the corporate tie-ups and international patients worth pursuing, then gives each its own campaign, page and message. Every part is judged on admissions, not clicks or reach.

Two parts, on separate lines. Your media budget goes from your own ad accounts to Google and Meta; our fixed management fee depends on the number of specialities and branches, creative volume and the tracking to build. Most hospitals start with one or two specialities and add more once cost per admission is known.

No, and no agency should offer it. The NMC guidelines of 6 October 2026 bar linking an agency’s payment to procuring or referring individual patients (Medical Dialogues). We charge a fixed management fee and still report cost per admission every Monday, so you can judge our work on it without our pay ever depending on a patient.

Apollo Hospitals is on our client list. We haven’t published that work as a case study, so we don’t describe it or quote hospital results here. What we bring is the system on this page: ads judged on cost per admission, every call and WhatsApp tracked to the admission, and copy checked against NMC rules. The first two weeks audit your current calls and ads.

Not with Google’s audience lists. Health is a sensitive category, so remarketing to past visitors, uploaded patient lists and lookalikes can’t be used (Google Ads policy), and Meta bars copy that implies a viewer’s condition (Meta). We reach those patients instead through search terms, area, Google’s own audiences and content about the procedure.

Yes, for being found, so keep your Practo and Justdial profiles factual and current. But a patient on a platform sees other hospitals’ doctors on the same page, and you don’t control the follow-up. Your own ads bring patients only you get, tracked in your HIS to the admission. Judge both on cost per admission, and keep both.

Country by country. Separate campaigns for the countries your patients already come from, such as Bangladesh, the Gulf, Iraq or East Africa; ads and explainers in Bengali, Arabic and English; WhatsApp and calls in their hours; a page on the medical visa, documents and travel; and every enquiry routed to your international desk. Our fee is never per patient.