Skip to content

Updated

Jewellery marketing agency

Jewellery and saree marketing that brings walk-ins.

From Chennai, for jewellers, silk saree and ethnic wear showrooms: Google, Instagram and YouTube ads, a WhatsApp reply in minutes, and every Monday, what each walk-in cost you.
Where your buyers come from

The ads that bring buyers into your showroom

As a jewellery marketing agency, we run the channels your buyers use before they walk in: Google Ads for people searching “jewellery shop near me” today, Instagram and Facebook for wedding families who browse first, and YouTube for your collection films. Every enquiry gets a WhatsApp reply in minutes and a showroom or video-call slot.

People searching for a showroom today

Google Ads

  • Search ads
  • Performance Max
  • Call ads

Ads on searches like “bridal jewellery set” and “silk saree shop in T Nagar”, with your address, directions and a call button. They run in your showroom hours, for what’s in stock, and we tell Google which enquiries walked in.

Reaches
Wedding familiesFestival buyersScheme customers
We judge it by
Cost per walk-in by campaign, marked by your floor staff
How we run Google Ads
bridal jewellery showroom near me AllMapsImagesNews Sponsored YYour showroomyourshowroom.in › bridal Bridal Jewellery Sets · Book a Private Viewing 22K bridal and temple sets, each with its weight. Visit the showroom or take a video call. Bridal setsTemple jewelleryVideo callDirectionsCall

Families browsing before the wedding

Facebook & Instagram ads

  • Reels ads
  • Click-to-WhatsApp ads
  • Catalogue ads

Reels of your bridal, temple and festive collections for families near the showroom. Click-to-WhatsApp ads open a chat for the design, weight and a slot; catalogue ads show what’s in stock. Walk-ins go back to Meta, so it finds more buyers like them.

Reaches
Wedding familiesFestival buyersNRI families
We judge it by
Cost per walk-in by ad set, marked by your floor staff
How we run Facebook & Instagram ads

Families who watch before buying

YouTube ads

  • In-stream ads
  • Shorts ads
  • Collection films

Your collection film as in-stream and Shorts ads, for wedding families near the showroom and NRI families. We make the films too: four for Thangam Jewels, video commercials for Chennai Silks Australia. Viewers tap through to WhatsApp or a showroom slot.

Reaches
Wedding familiesFestival buyersNRI families
We judge it by
Cost per walk-in by campaign, marked by your floor staff
How we run YouTube ads
New bridal collectionTemple jewellery for the muhurtham Sponsored0:06 Skip Y Bridal jewellery: book a private viewingSponsored · yourshowroom.in Book now
Sound familiar?

What’s keeping footfall down in your showroom?

Buyers wait for the gold rate.

The rate drops, they wait for a lower one. It rises, they buy lighter. An ad with yesterday’s rate costs you trust.

Enquiries on WhatsApp. Nobody walks in.

“Price?” on Instagram, “weight?” on WhatsApp, a reply hours later, then silence. The chains offer video calls and booked slots.

Buyers compare making charges online.

Wedding and festival weeks: they check the chain’s wastage and making charge on their phone, then ask you for a better rate on WhatsApp.

Targeting strategy

Who we target, and how we reach them

We start from what you sell, not from the ad platform. A bridal set, a gold coin for Dhanteras and a Kanchipuram silk have different buyers, who search and scroll in different places. So each collection gets its own buyer, targeting and message, and every walk-in shows the ads who to find next.

Bridal sets, pattu sarees, wedding wear

Wedding families

Parents and the bride planning a wedding months ahead, buying gold, diamonds, pattu sarees and the groom’s veshti.

What they seeBridal collections by weight, then a private viewing or a video call.

How we find them
  • Searches like “bridal jewellery set”
  • Interest in weddings and bridal wear
  • People like your past bridal customers
  • Within driving distance of your showroom
Where

Coins, light jewellery, festive sarees

Festival buyers

Families who buy every Akshaya Tritiya, Dhanteras, Deepavali, Pongal or Aadi sale, often booking in advance.

What they seeAdvance booking open, today’s rate with the time, the new collection on Reels.

How we find them
  • Searches like “gold coin near me”
  • Past customers on your list
  • A few kilometres around the showroom
  • Ads timed to the festival week
Where

An 11-month gold savings scheme

Scheme customers

Salaried families saving each month toward a wedding or festival purchase, from a showroom they trust.

What they seeThe full scheme terms, the monthly amount and how redemption works.

How we find them
  • Searches like “gold savings scheme”
  • People like your scheme customers
  • Near your showroom
Where

Wedding silks and jewellery from home

NRI families

Tamil and Indian families in Australia, the Gulf, the UK and the US, shopping for weddings back home.

What they seeA video call from the showroom floor, then shipping or pickup on their visit.

How we find them
  • Country and city targeting abroad
  • Indian-language audiences abroad
  • Searches like “kanchipuram silk saree online”
Where

Every walk-in sharpens the targeting. Walk-ins and bills your staff mark go back to Google and Meta, which then find more people like the buyers who came in.

What we’d run

What we’d run for your showroom

Reach the bridal families early.

Wedding families shop months before the muhurtham. We run bridal Reels and searches by budget and weight from the start of the season, book private viewings and video calls, and follow up on WhatsApp until the family comes in.

  • Bridal page with weight and making charge
  • Private viewing and video-call slots
  • Ad calendar around muhurtham dates
  • WhatsApp follow-up with designs
How enquiries become walk-ins

How more of your enquiries become walk-ins

Speed, then a slot. Every enquiry gets a WhatsApp reply in minutes with the design, weight and making charge, then a showroom visit or a video call. Your floor staff mark who walked in, and we send it back to Meta and Google through conversion tracking, so the ads look for buyers who come in.

Ad, enquiry, reply, slot, walk-in. Then Google and Meta find more buyers like them.
  1. The ad brings an enquiry

    A WhatsApp chat from a Reel, a call or directions from Google, a message from YouTube.

  2. A reply within minutes

    WhatsApp sends the design, its weight, the making charge and today’s rate with its time, while the buyer is still looking.

  3. A visit or a video call

    The buyer picks a showroom slot or a video call from the floor; a reminder and the location pin go out before it.

  4. The walk-in is marked

    Your floor staff mark who came in from which ad, and the bill when there is one. That walk-in is what we count.

  5. The walk-in goes back to the ads

    We send each walk-in back to Meta and Google, so their ads find more buyers like that one.

What we report every Monday

The number we report: cost per walk-in

Cost per walk-in is your ad spend divided by the customers who came to the showroom or took a video call because of an ad, as your floor staff marked them. Reported every Monday by campaign, with the bills from those walk-ins where your billing software records them. Cost per message looks cheap; walk-ins show who came to buy.

The number

Cost per walk-in

What your ads cost for each buyer who came in.

Ad spendWalk-ins from the ads

Every Monday · from your floor register

Read from

  • Your CRM or billing software. Which enquiries walked in or took a video call, and which billed.
  • Google Ads. Spend by campaign, search and showroom.
  • Meta. Spend by campaign and ad set, across Facebook and Instagram.
  • WhatsApp. Chats started from ads: the early signal before the visit.
Ad spend ÷ walk-ins, week by week, by channel.
  • Why not cost per message?

    A “price?” that never visits is the most expensive message you’ll buy.

  • Why not likes and views?

    A Reel can trend and sell nothing. Every channel is judged on walk-ins.

Let’s plan your ads for the wedding season.

Our brand got a complete rebranding. Revamping our e-commerce website to producing professional video commercials, the team understood our vision. The marketing campaigns also helped us generate sales. Great creative and execution!
HarryChennai Silks, Australia What we did Ecommerce websiteVideo commercials
Marketplaces, print or your own ads

Marketplaces, hoardings or your own ads?

Use marketplaces for reach, not as the business. A marketplace keeps the customer and takes a commission on each sale; a newspaper ad or a hoarding can’t tell you who walked in. Your own Google, Instagram and YouTube ads bring buyers to your WhatsApp and your showroom, and show which ad brought which walk-in.

  • Marketplaces

    Customer belongs to
    The marketplace
    What you pay
    A commission on each sale
  • Newspaper and hoardings

    Customer belongs to
    Nobody: no name, no number
    What you pay
    Per insertion or per month
  • Your own ads, with us

    Customer belongs to
    You, on WhatsApp and your list
    What you pay
    Ad spend plus our fee
Hallmark, schemes and your ads

What hallmark, scheme and ad rules mean for you

Hallmarked gold carries the BIS mark, its purity and a six-digit HUID that buyers check in the BIS Care app, and it can’t be sold without one since 1 April 2023 (Ministry of Consumer Affairs via Business Today). So an ad’s purity claim must match the hallmark, and offers need every condition shown (CCPA guidelines, 2022).

What a jewellery ad must get right, with the rule it comes from
What your ads must doSource
Hallmark and HUIDPurity in the ad matches the hallmark; “HUID” only on pieces that carry one. Hallmarked silver needs a HUID from 1 September 2025.BIS Hallmarking Order 2020; Ministry of Consumer Affairs
11-month schemeA scheme past 12 months can count as a deposit, and ads promise no interest or returns. Your lawyer signs off the terms we advertise.Companies Act 2013, s.73
Offers“Free”, “rate lock” or “12th instalment free” only with every condition shown, in the ad and on the page.CCPA Guidelines on Misleading Advertisements, 2022; Google Ads Misrepresentation policy
First 90 days

Your first 90 days, week by week.

  1. Weeks 1–2Audit

    We look at your enquiries and walk-ins.

    Enquiries and walk-ins audit0 of 4 checks
    • Ads, Reels and search terms
    • How fast WhatsApp gets a reply
    • How walk-ins are recorded
    • Hallmark and scheme claims in ads
  2. Weeks 3–4Build

    We set up the follow-up.

    Build0 of 4 live
    • Pages per collection, by weight
    • WhatsApp replies and visit slots
    • A walk-in field for floor staff
    • Walk-ins sent back to Meta and Google
  3. Month 2Launch

    We go live, then learn.

    Launch0 of 3 steps
    • Your approval on every creative
    • Google, Meta and YouTube live
    • First walk-ins marked
  4. Month 3Scale

    We scale what brings buyers in.

    Weekly routine0 of 3 jobs
    • Budget to the ads that bring walk-ins
    • New Reels for each collection
    • Monday report: what each walk-in cost
FAQ

Questions about jewellery and saree marketing

Enquiries and walk-ins

For a showroom, jewellery marketing is the ads plus what happens after them: Google Ads for people searching for a jeweller nearby, Instagram and Facebook Reels of your collections, YouTube films, WhatsApp replies with the design and weight, and a record of who walked in. We judge every part on walk-ins and bills, not likes or followers.

Usually the reply, not the enquiry. A “price?” answered hours later, no weight, photo or making charge, no slot offered, and no follow-up. The chains answer with video calls and booked slots, so a slow reply loses the buyer to them. We fix the reply and the slot first, then spend more on ads.

Walk-ins. Cost per message rewards cheap chats that never visit. Cost per walk-in is your ad spend divided by the customers who came in or took a video call because of an ad, as your floor staff marked them. We also show chats started and visits booked each week, and bills where your billing software records them.

Yes. WhatsApp sends the designs, weight and visit slots; your staff show the jewellery, take the video call and make the sale. We add one step for them: marking which customer came from an ad. That single mark is what lets us move budget to the ads that bring buyers in, every Monday.

They do different jobs. Google Ads catches people already searching “gold jewellery shop near me” or “bridal set”: fewer people, ready to visit. Instagram and Facebook ads reach wedding families before they search, and Reels show the piece better than a photo. YouTube carries your collection film. Run them together and judge all three on cost per walk-in.

Seasons, gold rate and cost

We start weeks before it. Bridal ads run from the start of the wedding months, by budget and weight, with private viewings and video calls. For Akshaya Tritiya, Dhanteras, Deepavali and Pongal, advance booking opens first; for the Aadi sale, the offer page goes up before the sale. Past customers hear first on WhatsApp, only if they opted in, as WhatsApp’s Business Policy requires.

Change what the ads lead with. In July to September 2026, India’s jewellery demand fell 20% in tonnes while rising in value (World Gold Council via PTI): buyers chose lighter pieces and exchange. So we push lightweight and 18K collections, old-gold exchange, advance booking, and rate alerts to customers who opted in.

Two parts, on separate lines. Your media budget goes from your own ad accounts to Google and Meta; our fee depends on the number of showrooms, the season, how many films and Reels you need, and whether the store and tracking need building. We suggest starting with one season and one or two channels, and spending more once the walk-ins show up.

Yes, as a fashion marketing agency for silk saree, kurti, lehenga and men’s wedding-wear stores. They need what jewellers need: buyers who walk in or order. We run Reels of each new collection and the Aadi sale, catalogue ads from your Shopify store, video-call shopping and WhatsApp replies. Our work for Chennai Silks Australia covered their online store, video commercials and a saree event campaign.

Both can work, for different jobs. A marketplace brings buyers who are already shopping, but the customer stays theirs and each sale pays a commission. Your own store and ads bring buyers to you, onto your WhatsApp list and into your showroom, and they come back next season. We build and run the own-store side.

Hallmark, schemes and fit

Yes. We made four ad films for Thangam Jewels, a Tamil Nadu jewellery house, including one for its gold savings scheme; we built the online store and video commercials for Chennai Silks Australia, and an ecommerce website for Kapoor Vastralaya. We don’t publish sales numbers our clients haven’t shared. Every new account starts with an audit of your enquiries.

Yes, carefully. Scheme ads show the full terms, never promise interest or returns, and stay within what company law allows: a scheme can count as a deposit if it runs past 12 months (LiveLaw analysis, 2024). Your lawyer approves the terms; we write the ads, the page and the WhatsApp reminders around them.

Only where it’s true. Kanchipuram silk is a registered Geographical Indication (Kancheepuram district), so “Kanchipuram” goes only on sarees that qualify. The Silk Mark goes only on sarees that carry its tag from the Silk Mark Organisation of India, and the Reel or photo shows that tag, so buyers can check it themselves.

Yes. Many NRI families in Australia, the Gulf, the UK and the US buy wedding silks and jewellery from home. We run country-wise campaigns, video calls from your showroom floor in their hours, and a page on shipping and returns. Our team is in Chennai, and Chennai Silks Australia, in Sydney, is a client.

Next step

Find out what a walk-in
costs you.

Book a free call

Marketing that shows up in your revenue.

Book a free 30-minute strategy call with Sunandha and the team.

We use these details only to reply to you and prepare for the call. See our privacy policy.

Open the full page