EdTech marketing agency filling batches with paid students.

Usually the follow-up, not the ad. A reply that comes the next day, no reminder before the demo, and counsellors calling everyone in sign-up order lose more students than a weak creative. Fix first response time, reminders and the call order (attendees first), then buy more leads. We track each lead from the ad to payment, so you see where students drop off.

Education lead generation gets cleaner when the form asks what a real student knows: exam, class or job title, city and start date. We use higher-intent forms, Click-to-WhatsApp for parents who prefer to chat, and we send paid enrolments back to Google and Meta, so the platforms stop finding people who only fill forms. Cost per lead may rise; cost per student falls.

Yes. WhatsApp sends the demo link, timetable, fee and reminders automatically; your counsellors make the calls and close. We set up the CRM stages so they call demo attendees first, with the exam, class and questions already noted, and every Monday we show where each lead stopped, so the team knows which follow-ups to fix before more budget goes in.

They do different jobs. Google Ads catches students and parents searching “JEE online coaching” today. Facebook and Instagram ads reach parents and learners before they search. YouTube turns viewers of your free classes into demo sign-ups. LinkedIn reaches working professionals by job title. Most platforms need two or three of them, all judged on cost per paid enrolment.

Leads usually start in the first week a campaign is live, and demo show-ups follow within days when the reminders work. Paid enrolments follow your own sales cycle: quick for a crash course, slower for a year-long batch or a costly cohort, and the refund window adds weeks before we count them. We don’t promise a date; we report every Monday.

Most fixable refunds start with a promise in the ad, on the page or on the counsellor’s call. We remove claims the course can’t keep, show the full fee, EMI terms and refund policy before payment, and tag refund reasons in the CRM. Students do complain: by February 2025 the National Consumer Helpline had won over 600 coaching students 1.56 crore in refunds (IANS).

No promise of selection, rank, marks or a job. A topper may appear only with written consent after the result, and the ad must say the rank, the course taken and whether it was paid or free (CCPA guidelines, November 2024). ASCI also bars “100% placement”, and Google rejects ads promising improbable results (Misrepresentation policy).

Not targeted ones. Meta lets advertisers reach under-18s by age and location only (Search Engine Land), and India’s DPDP Rules 2025 require verifiable parental consent and bar targeted ads aimed at children, in stages (Storyboard18). So for school batches we target parents, who choose and pay anyway, and send only parents’ enrolments back to the ads.

Two parts, on separate lines. Your media budget goes from your own ad accounts straight to Google, Meta and LinkedIn; our management fee depends on how many courses or exams we run, launch weeks and result seasons, creative volume, and whether the CRM, WhatsApp flows and tracking need building. On the call we price it against your fee and refund window.

We treat cost per paid enrolment after refunds as your real CAC, by channel. LTV is what a student pays across their time with you: Class 11 into Class 12, a test series into a full course, one certificate into the next. Campaigns that bring students who renew get more budget, even when their first enrolment costs more.

Not yet with an online course or test-prep platform, and we won’t pretend otherwise. Our closest work is a website for KMCP College and lead generation with WhatsApp follow-up for a mortgage broker in Canada. What carries over is the system on this page: ads judged on paid enrolments, WhatsApp reminders before every demo, and CRM stages from lead to payment. We start by auditing your leads.

An education marketing agency often works for schools and colleges filling seats once a year. A digital marketing agency for education platforms works on a faster clock: weekly batches and cohorts, free demos and webinars, counsellor calls, EMI and refund windows, result-day rules. We build for that clock, and for parents, droppers and working professionals as separate buyers.