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Google Ads agency

Pay Google for searches that become customers.

We cut spend on searches that never buy, feed your real sales back to Google, and report cost per customer every Monday.

Ad Rank = bid × quality. We raise the quality, so you win without raising the bid.
Book a strategy call See how the auction works
We work in
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • YouTube
  • Looker Studio
The short answer

What a Google Ads agency does

A Google Ads agency plans, builds and runs your Search, Performance Max, Shopping and YouTube campaigns: keywords and negatives, ads, bidding, landing pages and conversion tracking. Then it reports cost per lead and cost per sale from your own records, not clicks from a dashboard it controls. The account stays yours throughout.

It is the Google half of our performance marketing, run beside Meta ads (Facebook & Instagram). Browse all services.

Search, Performance Max and YouTube compared: what each does, where it shows and when we use it
SearchPerformance MaxYouTube
What it doesShows text ads to people typing what you sellLets Google place ads across Search, Maps, Gmail, YouTube and DisplayReaches people with video before they search
Best forClinics, firms and services with ready buyersOnline stores with a clean product feedBrands where few people search yet
How we control itKeywords, negatives, search-terms reviewBrand exclusions, asset groups, feed, offline conversionsAudiences, placements, view-through checks
How it works

How Google decides what you pay

Every search runs an auction in a fraction of a second. Your bid multiplied by Quality Score (expected click-through rate, ad relevance and landing-page experience) sets your position and what you pay per click. Better ads and pages lower your cost without raising a single bid.

Ad Rank = bid × quality. A higher-quality ad can win on a smaller bid.

  1. Someone searches

    A buyer types what they need. Google finds every advertiser whose keywords match.

  2. Each ad is scored

    Your bid is multiplied by Quality Score: expected click-through rate, ad relevance and landing-page experience.

  3. Position and price are set

    The highest Ad Rank takes the top slot, and pays just enough to stay ahead of the next one.

  4. The click is learned from

    Smart Bidding uses your conversions to bid higher for searches like the ones that bought.

Where the budget leaks

Searches you never meant to buy

Broad match with no negative keywords pays for people looking for jobs, free tools or something else.

Bidding for form fills

Google optimises for whatever you call a conversion. Call a closed sale one, not a form fill.

What we do

What our Google Ads management does

One job per tab, in the order we do it: find the leaks, rebuild, track, match the pages, then measure.

Find where spend leaks.

We read your search terms report line by line: what people typed before they clicked, and what each term cost.

  • Search-terms review: where spend leaks
  • Conversion tracking checked end to end
  • Account structure against buyer intent
Tools

The Google Ads tools we work in

Where we run the ads, track the sale and read the result. The accounts stay yours; we work in them as invited users.

Where we run ads

Search, Performance Max and video.

  • Google Ads
  • YouTube

Where we track

Tags, events and server-side signals.

  • Google Analytics 4
  • Google Tag Manager
  • Stape
  • Google Search Console

Where closed deals live

Sales we import back to Google.

  • HubSpot
  • Zoho CRM
  • Salesforce
  • WhatsApp

Where we read and fix

Reports, behaviour and the store feed.

  • Looker Studio
  • Microsoft Clarity
  • Shopify
  • Semrush
The one number

What we report: cost per customer

We report cost per qualified lead and cost per sale, read from your CRM through offline conversions, not cost per click. Beside it sits impression share on the keywords that make money. It is agreed with you in week two and sent every Monday, from your own records.

The number

Cost per customer

What you spend on Google for each lead or sale that really happened.

Google Ads spendQualified leads or sales

Every Monday · from your records

Read from

  • Google Ads. Spend and impression share on the keywords that make money.
  • Your CRM. Which leads were qualified and which became sales, imported back as offline conversions.
  • GA4. Call, form and WhatsApp events as the early signal, until the sale closes.
One number, week by week. Each marker is a change we made that week: a negative list, tracking, a new page, a bid strategy.

  • Why not cost per click?

    A cheap click from the wrong search is the most expensive click you can buy.

  • Why not leads alone?

    A form fill is not a customer. Cost per qualified lead and per sale is.

What it costs

What does a Google Ads agency cost?

Two parts. Your ad spend goes from your own account straight to Google. Our fee depends on how many campaigns and markets we run, whether tracking and landing pages need fixing, and how much creative YouTube or Performance Max needs. The audit comes first, and you see a fixed scope and fee in writing before you commit.

First 90 days

Your first 90 days of Google Ads, week by week.

  1. Weeks 1–2Audit

    We read your account.

    The search terms report, conversion tracking and structure, checked against what your buyers want.

    Account audit0 of 3 checks
    • Search-terms review
    • Tracking checked end to end
    • Structure vs intent

  2. Week 2Number

    We agree the cost per customer.

    Cost per qualified lead or per sale, defined with you and read from your CRM.

    The one number0 of 3 agreed
    • Cost per qualified lead or sale
    • What counts as qualified
    • Read from your CRM

  3. Weeks 3–4Rebuild

    We rebuild tracking and structure.

    Enhanced conversions, offline import, campaigns by intent and negatives in place.

    Rebuild0 of 4 live
    • Enhanced conversions
    • Offline conversion import
    • Campaigns by intent
    • Negative keyword lists

  4. Weeks 5–6Launch

    We launch only what you approve.

    New landing pages matched to each ad group. Nothing goes live until you have signed it off.

    Launch0 of 3 steps
    • Landing pages matched to ads
    • Your approval
    • Launch

  5. Weeks 7–12Tune

    We tune it every week.

    Bids, negatives and ad tests, weekly, with a Monday report on the number and what moved it.

    Weekly routine0 of 3 jobs
    • Search terms and negatives
    • Bids and budgets
    • Ad and page tests
Who it’s for

For businesses whose buyers search first.

  • Dental clinics People search “dentist near me” when they need one now. More new patients
  • Law & CA firms Clients search for a specific problem, and pick fast. More client enquiries
  • Schools & colleges Parents and students search for courses before they enquire. More admissions
  • Online stores Shoppers search by product, and Performance Max feeds on a clean catalogue. More orders
  • Manufacturers Buyers search by part, spec or process, and each lead is worth a lot. More dealer enquiries

Not a fitIf few people search for what you sell, Search ads have little to buy; Meta Ads can create the demand instead. And if your budget can’t buy about 30 conversions a month, Google’s bidding has too little to learn from.

FAQ

Questions about Google Ads

Budget and quality

Start with enough budget for about 30 conversions a month. Check impression share on the keywords that make money; if you are losing share to budget, raise it there. Add Performance Max or YouTube only once Search is covered. Performance marketing covers splitting a total budget across channels.

For online stores with a clean product feed, often yes. For lead generation, only with guardrails: offline conversion import so it learns what a real customer looks like, brand exclusions, and asset groups split by service. Without those, it tends to buy cheap, low-quality form fills.

Usually broad match keywords with no negatives, so you pay for searches that were never buyers; ads and pages that do not filter; and bidding for form fills instead of closed sales. Fix those and Smart Bidding starts learning from the leads that became customers.

Quality Score is Google’s 1–10 rating of expected click-through rate, ad relevance and landing-page experience. Higher scores lower your cost per click and improve your position, so a better ad and page can beat a bigger bid.

Working with us

Search can bring enquiries within days of launch, because people are already looking. Smart Bidding needs two to four weeks to learn, and longer where leads are few or sales cycles are slow. We review search terms weekly, so the first month goes on cutting waste.

Search captures demand that already exists: someone typed what you sell. YouTube creates demand, by reaching people before they search. Start with Search unless few people look for what you sell; then YouTube earns its place.

Yes. The account, the data and the conversion history are yours. We work inside an account you own, with you as owner and us as invited users. If we part ways, you keep everything we built: campaigns, negative keyword lists and tracking.

Yes. From our team in Chennai we take on Google Ads for businesses in India, the UAE, the US and Canada. Each market gets its own campaigns, local search terms, language and landing pages, with reporting in your currency and time zone.

From the resourcesRead before we talk

All resources
The terms
Next step

Find what’s holding
the number back.

A 30-minute call. Bring your Google Ads account and the number you run on; we will show you where the spend leaks.

Book a call