SaaS marketing agency booking demos with your ICP.

Not quite. SaaS lead generation usually counts form fills and meetings booked; a founder needs demos that happen, with someone who can buy. A webinar signup or a student’s free trial is a lead, not pipeline. We treat leads as an early signal and report cost per held demo, then pilots and paid plans.

We stop that test and start the next one; that is what testing one segment at a time is for. A pivot after a few demos is normal at seed. The new segment gets its own named-account list, ads and demo form, and the Monday report keeps the old segment’s numbers apart, so you can see what each one cost.

Less than booking demos yourself. You run the demo calls, until your first sales hire is ready, and approve every new ad and email before it goes live. At the start we need your best customers, CRM access and your sending domains. The Monday report shows what happened. Everything else, from targeting to reminders, we run.

Ads can book the first demos in the first weeks a test is live; outbound needs warmed sending domains first, so plan a couple of weeks of set-up. Knowing which segment buys takes longer, because demos have to turn into pilots or deals. We don’t promise a date; we report demos booked, held and won every Monday.

Less than most agency menus. At seed, digital marketing for SaaS is the few things that put buyers on your calendar: one or two ad channels (usually LinkedIn and Google), outbound to named accounts, a demo page that qualifies, review profiles on G2 and Capterra, and CRM tracking. Content and SEO grow once you know which segment buys.

They do different jobs. Google Ads reaches people searching for the fix today: high intent, small volume, and only if people already search for your category. LinkedIn reaches your ICP by job title and company before they search, which suits new categories and named-account lists. Test both on one segment and keep whichever holds demos for less.

It can be, if the test is sized. LinkedIn needs at least 300 matched members for an audience to run and suggests 50,000 for results (LinkedIn Help), so a short named-account list may barely deliver. We start with one segment, one offer and a fixed test budget, and judge it on held demos, not clicks.

A free profile with reviews from your first customers usually is: buyers shortlist software on G2 and Capterra, and a profile with no reviews looks like a product with no customers. Paid placements are different. Capterra charges per click or per lead, so judge it like any channel, on cost per held demo, tracked in your CRM.

Two parts, on separate lines. Your ad budget goes from your own accounts straight to LinkedIn and Google, sized to your runway. Our fee depends on how many channels and segments we test, whether outbound and sending domains need setting up, how much creative you need, and whether CRM tracking needs building. We price it on a call.

In the US, yes, with conditions: the CAN-SPAM Act has no exception for B2B email, so every email needs honest headers, your postal address and a working opt-out. Gmail also requires SPF or DKIM and a spam rate under 0.3% (Google). Canada’s CASL asks for consent first, so we check it before sending there.

It depends on what’s missing. A fractional CMO gives you a plan, positioning and a part-time leader; someone still has to run the campaigns and the outbound. An agency runs them. At seed, most founders need the running more than the plan, because the plan changes after every few demos. Some do both: the CMO sets direction, we run it.

Our published case studies aren’t SaaS yet. The closest is lead generation for a mortgage broker in Canada, where the job was also finding the right people, not more people. What carries over is the method on this page: ICP tests, cost per held demo and CRM tracking. The first two weeks audit your recent demos, before any ad spend.

Yes. We run LinkedIn and Google campaigns in the US and Canada by state and job title, build a demo page with dollar pricing and proof US buyers recognise, and keep outbound inside CAN-SPAM and Canada’s consent law. Demo slots and reminders run on US time, so buyers book in their working day: their mornings, your evenings in India.