Skip to content
NewNew guide. How to get your business into Google AI Overviews.Read it
Book a call

Updated

AI SEO services · AEO & GEO

When buyers ask AI, be the answer.

Buyers ask ChatGPT, Gemini and Google’s AI for a shortlist. We get you on it and show you, every Monday, how often you’re named.

AI answers are built from web pages. We make yours one of them.
Check your AI visibility See how it works
Tested on
  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Microsoft Copilot
  • Claude
The short answer

What is AI SEO, and how is it different?

AI SEO (also called AEO and GEO) is the work of making AI assistants like ChatGPT, Gemini, Perplexity and Google’s AI Overviews understand your business and recommend it. AEO is about being the direct answer; GEO is about being one of the sources an answer cites. Both build on technical SEO. They don’t replace it.

That’s why we run it with your SEO services as one plan: citations, not just rankings, on the same foundations.

SEO, AEO and GEO compared: the goal, where it shows and what gets measured
SEOAEOGEO
The goalRank your pages in search resultsBe the direct answer to a questionBe a source AI answers cite and recommend
Where it showsGoogle’s results and MapsFeatured snippets, voice, AI OverviewsChatGPT, Gemini, Perplexity, Copilot, AI Mode
What we measureRankings, clicks and leadsAnswers held for target questionsRecommendation share across repeated runs
How it works

How AI answers decide who to name

They search first. An assistant rewrites your buyer’s question into a few web searches, reads the top pages for each (often lists, reviews and service pages), then summarises and cites them. You’re named when you’re on those pages, described the same way everywhere, and easy to quote.

A real capture from our November 2026 research: ChatGPT with web search, asked from India. The “2024” in its search is ChatGPT’s own rewrite of the question, run in November 2026.

  1. You ask

    A buyer asks: “which agencies offer AI SEO in India?”

  2. It searches

    It rewrites that into web searches (query fan-out). Ours: “best AI SEO agencies in India 2024”.

  3. It reads

    Here, 15 sites: mostly small agency pages and “best agencies” lists. Reviews, directories, Reddit and YouTube count too.

  4. It names a few

    You’re named only if you’re on those pages, with the same name, services and location everywhere.

Why a business gets skipped

AI can’t tell what you are

Vague copy (“we empower growth”) and almost no lists, reviews or directories vouching for you. The most common cause.

Your site blocks AI crawlers

A Cloudflare or security-plugin default can shut out GPTBot, OAI-SearchBot and PerplexityBot. Five minutes to check.

What we do

What our AI SEO services do in six weeks

We start from how your buyers talk: 40–60 real questions per market, run on six assistants, 3–5 times each.

Ask what your buyers ask.

We build the question set from sales calls, enquiry forms, Search Console, People also ask, Reddit and competitor FAQs, then sort it into five buckets.

  • 40–60 buyer questions per market, in five buckets
  • Baseline recommendation share on 6 assistants, 3–5 runs each
  • Who gets named instead of you; crawler-access and indexing check
Tools

The AI SEO tools we work in

The assistants we test on, and where we read and fix the signals. We work in your Cloudflare, Search Console and listing accounts, and you keep them.

Assistants we test

Every question, 3–5 runs on each.

  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Microsoft Copilot
  • Claude

Where we read signals

Search demand, AI referrals and who outranks you.

  • Google Search Console
  • Google Analytics 4
  • Semrush
  • Ahrefs
  • Screaming Frog

Where we fix things

Cloudflare is where AI crawlers get blocked, or let in.

  • Cloudflare
  • Google Business Profile
  • WordPress
  • Webflow
  • Shopify
The one number

The one number we report: recommendation share

Recommendation share: the percentage of high-intent buyer questions (category and problem) where an assistant names you as a recommendation. We track it every week, per platform, across repeated runs. Citations and AI traffic come second. Alongside it, we read the “How did you hear about us?” answers on your enquiry form.

The number

Recommendation share

How often an assistant names you when a buyer asks.

Answers that name youAnswers we checked

Per assistant · every Monday

Read from

  • Repeated runs. Your question set on six assistants, 3–5 runs each, every week.
  • Your enquiry form. “How did you hear about us?”, with ChatGPT and AI assistant as options.
  • GA4 and your CRM. AI referrals as a second signal, once we’ve set up tracking AI referral leads.
One row per assistant, one column per week, one dot per run. A blue dot is a run that named you. Live-search assistants (Perplexity, ChatGPT search) tend to move within weeks; a model’s built-in memory only changes when it’s retrained.

  • Why not citations?

    Being linked as a source isn’t the same as being recommended to the buyer.

  • Why not AI traffic?

    It’s small and badly attributed. Many people read the answer, then search your name.

What it costs

What does AI search optimisation cost?

Our fee depends on four things: how many markets we cover (a city, language or buyer segment), how many buyer questions each market needs, which assistants we track, and how much content and off-site work the gaps call for. The audit comes first, and you see a fixed scope and price in writing before you commit.

The audit itself shows your baseline on six assistants, and who they name instead of you.

First 90 days

Your first 90 days of AI search, week by week.

  1. Week 1Audit

    We ask what your buyers ask.

    Your question set and a baseline on six assistants, so you see who gets named instead of you.

    Question set0 of 5 buckets
    • Category
    • Problem
    • Comparison
    • Trust
    • Local & niche

    Baseline on 6 assistants

  2. Week 2Basics

    We make it obvious what you are.

    Plain pages, schema, one description everywhere, and recommendation share, the number we’ll report, agreed.

    Foundations0 of 4 fixed
    • AI crawlers allowed
    • About and service pages
    • Organization schema
    • Google Business Profile

    One number, agreed

  3. Weeks 3–4Answers

    We write the pages answers come from.

    Answer pages for your highest-intent questions, plus comparison and “how to choose” pages.

    Answer pages0 of 3 types
    • Answer pages
    • Comparisons
    • FAQ from buyer questions

  4. Weeks 4–6Vouch

    We get you named where AI reads.

    Directories, review platforms, “best X” lists and the forums your buyers ask in.

    Third-party presence0 of 4 channels
    • Directories
    • Review platforms
    • “Best X” lists
    • Forums

  5. Week 6Re-run

    We run every question again.

    Same questions, same assistants, same runs. A before/after report: what moved, what didn’t, what’s next.

    Before / after0 of 3 done
    • Full question set re-run
    • What moved, what didn’t
    • What comes next

  6. Every MondayReport

    You get recommendation share, every Monday.

    Recommendation share per assistant, from repeated runs, with what we changed and why.

    Monday report0 of 3 parts
    • Recommendation share
    • Per assistant
    • What we changed
Who it’s for

For businesses whose buyers ask AI first.

  • SaaS & tech Buyers ask AI for vendor and tool shortlists. More demos booked
  • Clinics & hospitals Patients ask for the best doctor for their problem. More booked appointments
  • Online stores Shoppers ask which product to buy, and AI names brands. More orders
  • Mortgage brokers Borrowers in Canada and the US ask who to trust. More funded mortgages
  • Real estate Home buyers ask which builder or agent to call. More site visits

Not a fitIf Google can’t find your site yet, start with SEO: assistants mostly quote pages that already rank. And if you need a promised mention by a set date, no one can honestly sell you that.

FAQ

Questions about AI SEO

About AI search

No. GEO is the work of getting AI assistants to quote and name you, and it sits on top of SEO rather than replacing it. Assistants build answers from pages that search engines already find and rank. So the foundation stays, and GEO adds quotable pages and mentions on the lists, reviews and directories AI reads. One plan covers both.

No. People still search, and AI assistants search too: they run web searches and read the pages that rank. That is why most of this work also lifts your Google SEO: say clearly what you do, and have credible sites vouch for you. It’s not a separate magic channel, and the weekly report tracks both.

AEO, answer engine optimization, is about being the direct answer: the featured snippet, the voice reply, the line Google’s AI Overview quotes. GEO, generative engine optimization, is about being one of the sources ChatGPT, Gemini or Perplexity cite and recommend. Same toolkit, different scoreboard. We measure both through recommendation share.

It depends on the platform. Assistants that search the live web, like Perplexity and ChatGPT with search, can change within weeks of a fix. Gemini tends to be slower. What a model knows from training only changes when it’s retrained, often months later. That’s why we report each platform separately, every week.

Usually, AI can’t tell clearly what you are, and few other sites vouch for you: vague copy on your own pages, and little presence on the lists, reviews and directories it reads. Sometimes it’s technical: your site blocks AI crawlers like GPTBot or PerplexityBot through a Cloudflare or plugin default. Check that first; it takes five minutes.

It’s worth having: it’s cheap, and it gives AI tools a clean summary of your site. But it isn’t a switch that gets you recommended. Pages AI crawlers can actually reach, clear answers on them, and the same facts about you everywhere matter far more. We add llms.txt as part of the foundations week.

Working with us

No, and nobody can honestly promise it: answers change from run to run and every platform decides for itself. What we commit to is the work and the measurement: your question set, the fixes, the pages and the placements, and a weekly count of how often each assistant names you, read across repeated runs.

Six: ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot and Claude. Every question in your set runs 3–5 times on each, because the same question can get a different answer a minute later. One screenshot proves nothing; a count across repeated runs does.

Ask them. Add “How did you hear about us?” to your enquiry form, with ChatGPT and AI assistant as options. It’s the most reliable signal you’ll get right now: AI referral traffic in GA4 undercounts, because many people read the answer and then search your name on Google instead of clicking.

Yes. AI search and Google search share a foundation, so we run them as one plan: technical SEO, content, local listings and links, with AI visibility tracked alongside rankings. If Google is where most of your buyers start, begin with our SEO services and add AI search to the same plan.

From the resourcesRead before we talk

All resources
The terms
Next step

Find out who AI names
instead of you.

Send us your site. We run your buyers’ questions through six assistants and show you who they name today, and why.

Book a call