More customers from visitors you already pay for

UX design improves how a product feels and works for the people using it. CRO ties every change to a measured business result, such as sales, bookings or leads, and proves it with data. They overlap and help each other: good UX removes friction, and CRO checks whether removing it actually paid off.

SEO brings more of the right visitors to your site. CRO turns more of the visitors you already have into customers. They work as a pair: SEO raises the traffic, CRO raises what each visit is worth. If traffic is thin, start with SEO; if traffic is steady but sales are flat, start here.

A redesign replaces the whole site at once on a hunch, so you can’t tell what helped. CRO changes the pages that lose the most buyers, one tested change at a time, and keeps what the numbers support. If research says a page needs rebuilding, we rebuild only that page and test it against the old one.

Not when tests are set up correctly. We split traffic without creating duplicate pages for search engines to index, keep the content search relies on, and use proper redirects and canonical tags where a test needs them. Speed and mobile fixes usually help rankings too, because they improve Core Web Vitals.

You need enough conversions per variant to reach significance in a few weeks. As a rough guide, that means a few hundred conversions per variant on the page being tested. Below that, tests run for months and mislead, so we fix what research shows and compare before and after instead.

At least one to two full business cycles, and until it reaches statistical significance. Running whole weeks matters because buyers behave differently on weekends and paydays. We set the length before the test starts and don’t stop it early because one variant looks ahead on day three.

For CRO we use GA4 for funnels, Microsoft Clarity or Hotjar for recordings and heatmaps, Google Tag Manager for tracking, and VWO for experiments. We work in your accounts, so you own the data and the tests, and can keep using them if we ever stop working together.

Yes. We write the hypothesis, design the variant and build it on your site, whether that’s Shopify, WordPress, Webflow or custom code. The same team handles tracking and the weekly report, so nothing gets lost between an agency, a freelancer and your developer, and you deal with the people doing the work.

A school sees that most visitors open its admission page and few send the enquiry. Recordings show people stopping at a long form. We cut the form to the fields that matter, add a parent’s reply time beside the button, and reach the family on WhatsApp within minutes. Then we measure enquiries per visitor, before and after.

Quick fixes, such as a broken form or a slow page, go live in the first few weeks and often show in the numbers quickly. Tested wins take longer, usually two to three months, because each test must reach significance. We report the number every Monday so you see movement as it happens.

By expected value, not opinion. Every idea gets an estimate of impact, our confidence from the research, and the effort to build it (ICE). Then we weigh it against how much traffic the page gets. A modest fix on your busiest landing page usually beats a clever test on a page few people see.

Often yes, but the method changes. With low traffic a test can’t reach significance in a sensible time, so we skip it and fix what research and recordings make obvious: a confusing form, a slow page, a missing reply. Those fixes pay back quickly. Testing comes later, once the traffic is there to support it.

Read access to GA4 and your store or CRM, a few hours of your sales or support team’s time to hear what buyers ask, and the one number you want to move. Everything else we set up ourselves, in your accounts, so you keep the recordings, the tests and the data afterwards.

Yes. Paid traffic is the cleanest place to test, because you control the audience and the message. We check that each ad and its page say the same thing, build variants, and read results by campaign. It works well with our Google Ads and Meta ads work, or with ads run by someone else.

They find where visitors drop off, work out why using analytics, recordings and surveys, then fix the page or test a change and measure it. At BridgeE that’s one team: research, design, build and the follow-up after a form is sent, all judged against the one number we agree with you.