Emails that bring customers back.

Flows first, campaigns on top. Flows send to each person at the moment they act, every day, with no new work, and for most brands they earn the larger share of email revenue. Campaigns spike attention around a launch or a sale. We build the core flows in the first weeks, then add a calendar of sends.

As often as you have something worth reading. Flows send on behaviour, so a person gets a welcome when they join and a cart reminder when they leave, not on a fixed schedule. For campaigns, a steady rhythm your list can predict beats bursts. We watch unsubscribe and spam rates, and slow down when they climb.

Yes. We write the copy, design the templates in your brand and build them in your email platform, then test them across inboxes and phones before they go live. You approve the first of each flow and the campaign calendar; after that, you only see what the Monday report shows.

Email marketing is the sending: campaigns and flows. Marketing automation is the logic behind the flows: triggers, waits and branches that decide who gets what and when. Good email programmes use both. We build the automation first, because it runs every day, then add campaigns on top. For lead-based teams, see CRM and marketing automation.

Usually one of three things: missing authentication (SPF, DKIM and DMARC), a list full of old or purchased addresses, or sending patterns that jump from silence to a big blast. Gmail and Yahoo now expect bulk senders to authenticate and keep spam complaints low. We check the domain first, then clean the list and steady the volume.

DMARC is an email authentication policy. It tells receiving servers what to do with mail that claims to be from your domain but fails the SPF or DKIM checks, and it sends you reports on who is sending as you. It protects your domain from spoofing and helps your real emails reach the inbox.

Not forever. Sending to people who have stopped engaging hurts your inbox placement, because providers read ignored mail as unwanted. We run a short win-back series first, then move non-responders to a sunset rule: fewer sends, then none. A smaller list that reads your emails beats a larger one that ignores them.

No. Purchased and scraped lists bring spam complaints, bounces and a damaged domain, and in many markets they break consent rules. We build your list from people who asked to hear from you: signup forms, checkout, events and enquiries, with clear consent and a one-click unsubscribe in every email.

Yes. We move your list with its consent and suppression records, rebuild your flows and segments in the new platform, and warm up the sending gradually so inbox providers learn it. We run old and new side by side until the flows match, so there is no gap in your revenue.

It depends on your list size, how often people buy again and how long they take to. So we set a baseline from your own records in the first two weeks, agree the number we report, and grow it from there. Compare yourself with your own past, not with a share quoted for other brands. See all services for what else we run.

Both. For stores the flows run on orders and browsing: cart, post-purchase and win-back. For B2B, SaaS, clinics and services they run on enquiries and product use: lead nurture, onboarding and re-engagement. The mechanics are the same; the triggers and the number we report differ. We agree both with you in week two.