Finding the right leads was always the hard part. We rebuilt the site, aimed the campaigns at real buyers and set up an instant WhatsApp reply for every new enquiry.
Anton was buying leads that never answered the phone, while the serious buyers waited hours for a reply and called another broker first. The old site didn’t say why a family should choose him, and nothing showed him which campaign brought the files that closed.
We rebuilt antonmortgage.com around what buyers ask first: rates, eligibility, self-employed and new-to-Canada cases. Every page ends in one step: book a call or message on WhatsApp.
Targeted campaigns for first homes, renewals and refinancing across the GTA, with forms that ask the qualifying questions up front, so Anton spends his time on files that can close.
Search and social campaigns
Qualifying lead forms
Every lead traced to its campaign
Ran on
In Anton’s words
Betterenquiriesfrom targeted campaigns and WhatsApp
Each new enquiry gets an instant automated reply on WhatsApp: three short questions, a document checklist and a booking link. Anton takes over the thread when it is ready.
An instant automated reply
Three qualifying questions
Booking link and hand-over
Ran on
Set up
Instantfirst reply to every new enquiryWhatsApp automation, day or night
Local SEO for mortgage searches across the Greater Toronto Area: a Google Business Profile kept current, pages that answer real questions, and reviews asked for at every closing.
Google Business Profile care
Answer-first service pages
A review ask at every closing
Ran on
In Anton’s words
4.6★Google rating“We also achieved a 4.6-star Google rating.”
What changed
Whatchanged,inAnton’swords.
His testimonial, line by line, and the rating anyone can check on Google.
Google rating, in the client’s words
4.6
Google rating: 4.6 out of 5
From Anton’s clients on Google, the number his own testimonial names.
Lead generation
Better
enquiries
“With targeted campaigns and WhatsApp automation, we started receiving better enquiries…”
Sales
More
prospects converted into sales
“…and converting more prospects into sales.”
WhatsApp marketing
Instant
first reply to every new enquiry
The WhatsApp automation he names: every lead gets an answer, day or night.
Website
Live
antonmortgage.com
Rebuilt for the phone first. Visit it: the link is in the work below.
The work
Thework,shipped.
The site buyers land on, the WhatsApp thread that answers them and the profile they find on Google.
Website
antonmortgage.com
Built for the phone first: who Anton helps, how to start, and one tap to call or message.
The first minutes of every new enquiry: an illustration of the live flow, with no real customer data.
Ran on
AAnton DharmaseelanBusiness accountTodayHi, saw your ad. We’re buying our first home. Can you help?9:41 pmThanks for messaging Anton Dharmaseelan, Mortgage Broker. A few quick questions so we can help faster.9:41 pmIs this a purchase, a renewal or a refinance?9:41 pmPurchaseRenewalRefinanceNot sure yetPurchase9:42 pmGreat. When suits you for a 15-minute call with Anton?9:42 pmThu 11 amFri 2 pmThu 11 am9:42 pmBooked for Thursday 11 am. Anton will call you then.9:42 pm
01An enquiry arrives from an ad or the site
02An instant reply asks three short questions
03The buyer picks a time with Anton
04Anton takes over the thread
Google Business Profile
Found nearby, rated 4.6.
The profile buyers see when they search for a broker across the GTA.
Ran on
anton dharmaseelan mortgage brokerAnton Dharmaseelan, Mortgage Broker4.6Mortgage broker · Greater Toronto AreaWebsiteDirectionsSaveCallService area: Greater Toronto Area
anton dharmaseelan mortgage broker
Anton Dharmaseelan, Mortgage Broker
4.6
Mortgage broker · Greater Toronto Area
WebsiteDirectionsSaveCall
Service area: Greater Toronto Area 
